The future of creativity is right here, right now in Adobe apps and Adobe enterprise products. Transform the way you and your teams work and create with new AI superpowers that make it possible to go further, faster.
Adobe’s approach to generative AI with Adobe Firefly is rooted in the belief that creativity is a uniquely human trait — and that generative AI has the power to assist and amplify human ingenuity. We are committed to developing AI responsibly, with respect for creator rights.
Boost team productivity, get key insights, and engage customers in personalized conversations with AI agents powered by Adobe Experience Platform Agent Orchestrator.
From stunning new images to cinematic videos, you can generate high-quality content for any project with Adobe Firefly. Use Text to Video or Image to Video to quickly create animations, b-roll footage, or special effects like smoke, lens flares, or water.
Deliver the next generation of customer experiences.
Turn everyday customers into brand advocates. With Adobe’s generative and agentic AI solutions, your teams can scale content creation and craft experiences that connect with your audience at new depths — while delivering them faster and with unmatched precision.
With AI Assistant in Adobe Acrobat, you can ask your document questions and get quick answers linked to sources in the doc. One-click generative summaries automatically pull out key points to help you navigate and get important info fast.
AI has been woven into all we do for over a decade. As we define the new era of AI, we champion standards that enhance productivity, support responsible development, and enable anyone to use our tools as part of their daily workflow.
AI at Adobe is designed to enhance the creativity, intelligence, and ingenuity of our users, empowering people to work faster, focus on what’s important, and accomplish more.
We develop AI that minimizes exposure to harmful and offensive content, embraces diversity, and respects the creative community. Plus, through the Content Authenticity Initiative, we’re driving global industry standards for transparency.
Integrated seamlessly into your workflows.
At Adobe, AI is built into our tools for seamless integration into workflows customers are already using. Our embedded AI features fuel creativity, enable greater productivity, and deliver the power and precision customers expect from Adobe.
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General information
You can control how Adobe websites use cookies and similar technologies by making choices below. But note that if you disable cookies and similar technologies entirely, Adobe websites may not function properly.
Cookies are small text files stored by your web browser when you use websites. There are also other technologies that can be used for similar purposes like HTML5 Local Storage, web beacons, and embedded scripts. These technologies help us do things like remembering you and your preferences when you return to our sites, measure how you use the website, conduct market research, and gather information about the ads you see and interact with.
You can make choices in the menu below about what cookies and other technologies you want us to use on Adobe sites when you visit them from this browser. You can always change those choices later by clicking on the Cookie Preferences link at the bottom of the page.
If enabled:
We can improve your experience by tailoring the site and the content to things we think might be of interest
We can better keep track of your preferences — like what language you prefer to use
We will better understand your likely interests so we can provide you more relevant Adobe ads and content on non-Adobe websites and in non-Adobe apps
It will help us improve the performance of our website and those of our partners who use the Adobe Experience Cloud
If disabled:
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You’ll still have access to the content of the site but certain features that depend on cookies may not function
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