3. Add your logo and any other images.
Choose File › Place and open your logo or other images. Scale them and move them into position with the Selection tool. (If you want to add a scannable code, you can now generate and manage QR codes in InDesign.)
4. Add text.
Select the Type tool and add any text you want to include. Adjust font, size, and color in the Character panel, and use the Selection tool to move it into the right position.
5. Repeat for the other side.
Add more text and images to the reverse side just as you did the front. Click the Pages panel and select the page 2 thumbnail to begin work on that page.
When you’re ready to print, choose File › Export › Adobe PDF (Print) and click Save. Check with your print provider on whether you should select High Quality Print or Press Quality options in the Adobe PDF preset menu. Select the proper marks and bleed settings so your colors flow right to the edge of the gift card. (The crop marks appear after you export.)
Push the gift card envelope.
Once you’ve set up your design templates and created basic branded gift cards, see how much fun you can have inside that little rectangle. Add graphic and photographic elements that draw attention and get people excited about giving the gift of your products to friends or family members. For inspiration, check out the projects on Behance. Your canvas is just a few square inches, but you can still make it art.