Adobe’s approach to generative AI with Adobe Firefly is rooted in the belief that creativity is a uniquely human trait — and that generative AI has the power to assist and amplify human ingenuity. We are committed to developing AI responsibly, with respect for creator rights.
Boost team productivity, get key insights, and engage customers in personalized conversations with AI agents powered by Adobe Experience Platform Agent Orchestrator.
From stunning new images to cinematic videos, you can generate high-quality content for any project with Adobe Firefly. Use Text to Video or Image to Video to quickly create animations, b-roll footage, or special effects like smoke, lens flares, or water.
Turn everyday customers into brand advocates. With Adobe’s generative and agentic AI solutions, your teams can scale content creation and craft experiences that connect with your audience at new depths — while delivering them faster and with unmatched precision.
With AI Assistant in Adobe Acrobat, you can ask your document questions and get quick answers linked to sources in the doc. One-click generative summaries automatically pull out key points to help you navigate and get important info fast.
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June 2025
AI at Adobe is designed to enhance the creativity, intelligence, and ingenuity of our users, empowering people to work faster, focus on what’s important, and accomplish more.
We develop AI that minimizes exposure to harmful and offensive content, embraces diversity, and respects the creative community. Plus, through the Content Authenticity Initiative, we’re driving global industry standards for transparency.
At Adobe, AI is built into our tools for seamless integration into workflows customers are already using. Our embedded AI features fuel creativity, enable greater productivity, and deliver the power and precision customers expect from Adobe.
