Adobe Privacy Choices
Last updated: 5 December 2022
To provide you with more relevant experiences and marketing messages based on your likely interests, we collect information about you and how you engage with us and our business customers. Here is how you can control your information:
Your data. Your choices.
- Tell us your Adobe marketing preferences by updating your Adobe ID profile. You can also tell us to stop sending you marketing emails by clicking the unsubscribe link included at the bottom of Adobe's marketing emails.
- Tell us your Behance marketing preferences by updating your account settings (under the “Notifications” tab) at Behance.net. You can also tell Behance to stop sending you marketing emails by clicking the unsubscribe link included at the bottom of Behance's marketing emails.
Please note that even when you exercise these choices, you may still receive communications from Adobe in the form of “transactional” emails relating to normal business operations. For example, we may email you to inform you that your subscription is expiring or that someone has sent you a document using an Adobe app.
Usage information associated with your Adobe account
Some of our desktop apps collect usage information that is associated with your Adobe account to provide you with a more personalised experience and improve our products and services.
Learn more and change collection settings ›
Usage information associated with your device
Some of our desktop apps collect usage information that is associated with your device to improve our products and services.
Learn more and change collection settings ›
Adobe web-based services
Experience Cloud service usage data
You have the option to share information with Adobe about how you use our Experience Cloud services. You can change your preference at any time here.
Some of our mobile apps collect usage information that is associated with your Adobe account or device to provide you with a more personalised experience and improve our products and services. To change your collection settings, go to the app’s settings panel that refers to mobile app usage data collection. Please note that you will have to repeat this process for each Adobe mobile app that collects usage data.
Machine learning analysis on your content
Adobe analyses your content using techniques such as machine learning in order to improve our products and services. This analysis may occur as the content is uploaded, sent, received or stored using Adobe servers. Learn more about how this works, including how to opt out in your account preferences.
Adobe website preferences
If you opt out of advertising cookies, you may still see Adobe ads on other companies' websites, but they will not be based on your use of Adobe’s apps and websites.
Note about cookie-based preferences: Many of the privacy preferences described on this page work by placing a cookie on your browser. Therefore, your browser must be configured to accept cookies for your preference to take effect. If you delete or clear your cookies or if you change web browsers, you will need to set your preferences again.
Adobe complies with the DAA’s Self-Regulatory Principles for Online Behavioural Advertising and related DAA guidance. For more information about interest-based ads and to opt out for all companies who are members of those groups, please see:
For End-users of business using Adobe Experience Cloud
Adobe Experience Cloud Advertising Services
The Adobe Experience Cloud Advertising Services (Audience Manager and Ad Cloud) enable our business customers to personalise and improve the performance of their digital properties and marketing messages. These companies use Adobe Experience Cloud Advertising Services to collect and analyse information, such as clicks made by visitors on their websites. These services also allow these companies to provide you more relevant advertising within their websites, apps, emails, text messages, direct mail offers and push notifications.
Important note: You will see a confirmation message that you have been opted out when clicking the button above. Future visits to this page will not display your opted out choice even if you have not cleared out your cookies, but you are still opted out.
Interest-based Advertising Settings
You can also visit the sites below to opt out of interest-based ads for all companies who are members of those groups:
- Australian Digital Advertising Alliance (ADAA)
- Digital Advertising Alliance (DAA)
- European Interactive Digital Advertising Alliance (EDAA)
- Network Advertising Initiative (NAI)
To opt out of advertising solutions that tailor ads shown within mobile apps based on your likely interests, please either:
- Set the preference on your mobile device to limit ad tracking or
- Download the Digital Advertising Alliance’s AppChoices app and configure it to opt out of Adobe Experience Cloud advertising solutions
Please also review the privacy policies on the websites and mobile apps that you use because they may offer additional privacy choices.