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Inspiration in the color off-white.

Learn the history and meaning of the color off-white, the umbrella term for almost-white shades like ivory, white smoke, and snow.

Design with off-white

Get inspired with off-white design templates.

The color off-white is the umbrella term for almost-white hues, offering a whole library of neutral colors to play with.

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What is the meaning of the color off-white?

Off-white color is the umbrella term for variations of white like ivory, white smoke, and snow. These almost-white hues are softer alternatives to crisp, pure white. Each shade of off-white has its advantages and history, providing a library of clean neutrals to play with in design, décor, fashion, and art.

Most shades of off-white combine white with a soft tint of yellow. This small dose of warmth provides a versatile base for any project.

The history of off-white color.

The color off-white is arguably one of the oldest colors.

The color off-white is as old as the color white. The colors white and black are considered the oldest pigments, however it was hard to create pure white paints and dyes. Off-white color was made before it ever had a name. Shades of the color off-white each acquired their own names and associations once lasting pigments were created.

The color off-white’s role in décor and fashion in the 20th century.

In the 1930s, shades of off-white were paired with beiges in fashion and décor. Then, the muted military colors of the 1940s and the pastels of the 1950s pushed off-white color aside. The 1960s and 1970s invited the color off-white back into fashion and décor as a complement to the saturated color palettes of the times.

The color off-white in crayons and paint.

Off-white color paints have become increasingly popular in the last 70 years. Today, the popular paint line Benjamin Moore has 152 shades of off-white color available. The first Crayola crayon made in an off-white color (Cultured Pearl) was introduced in 1997.

The color off-white across different cultures.

The brand Off-White by Virgil Abloh.

The color off-white is the namesake for a popular fashion label by the designer Virgil Abloh. The Italian luxury fashion brand was first named Pyrex Vision, and then was renamed Off-White in 2012. The rationale for the change, Abloh says, is that the Off-White brand represents “the gray area between black and white” in the fashion world.

Off-white color represents new starts.

From Christianity to high society, the color off-white has come to represent new beginnings. Young debutantes used to wear white to their first ball. Off-white also represents cleanliness, which is why it’s a popular color in bathroom finishes and kitchens where pure white would look clean but appear cold.

Paint suppliers’ famous catalogs of off-white color paint.

The American paint manufacturer Benjamin Moore has 152 shades of off-white in its catalog. The brand PPG impressively has 300 hues of off-white. Both companies believe that it’s a challenge to select one shade of off-white, not just because of the number of options but because of the almost imperceivable differences between them. Still, one shade of off-white color will “feel right” within each color palette, so there is a “best” option when selecting off-white paint.

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