Inspiration in the color velvet.

Learn the history and meaning of the color velvet, a purple-red as supple as its namesake.

Design with velvet

Velvet

#750851

How to use the color velvet.

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Violet versus velvet color.

The color velvet is sometimes compared (or even confused) with violet. Violet or purple is the perfect balance of red and blue. Velvet color is technically part of the crimson (dark red) family with purple mixed in. The balance of purple and crimson make the color velvet a mesmerizing hue that conjures a feeling of enchantment.

Velvet color in patterns.

The color velvet has medium brightness and high saturation, making it a color that can be used for backgrounds, but only when the intention is to deliver an intense experience. It’s common to see velvet used in patterns or in small elements of a project when the intention is not to overpower with its rich hue.

Combine velvet with other colors.

The color velvet combines with red for a dramatic palette that denotes love, luxury, and passion. Pair velvet color with light neutrals like ivory to enhance velvet’s uniqueness. Next to complementary shades like Kelly green, the color velvet blooms into a sweet berry-like hue.

Tap into the psychology of the color velvet.

Velvet color has long-standing ties to passion and devotion. As far back as the Renaissance, velvet color was often symbolic of the clergy’s devotion to God, but later it became a symbol of romantic love. The color velvet was common as an accent color in weddings into the 20th century, but in recent decades the diversification of wedding colors has rendered the color velvet a vintage hue.

Information about velvet color.

The velvet HEX code picker is #750851. This is the purple-red tone made popular by the supple fabric.

The color velvet can be achieved in a RGB space with 117 red, 8 green, and 81 blue. Velvet color can be achieved in a CMYK color space with 0% cyan, 93% magenta, 31% yellow, and 54% black.

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What is the meaning of the color velvet?

Velvet color is a deep purple-red inspired by the classic shade of plush velvet fabric. The color velvet might be seen in chocolate wrappers on Valentine’s Day or in the undertones of syrup drizzled over a layered cake. Velvet color doesn’t occur often in nature, and its deep saccharine hue makes it a rare shade in art and design. Where the color velvet does appear often is in cosmetics.

Velvet color is a dark crimson with added purple. Straddling the line between cool and warm, the color velvet is an evocative tone.