The single-image ad is the most familiar and commonly used advertising on Facebook and Instagram. It resembles a status update, with a few extra options like a call-to-action button.
For this style of ad, make sure that your image is clear, high resolution and clearly communicates what you’re selling. The accepted formats are PNG and JPG and the dimensional requirements can be found on Facebook’s image ad specs page.
Video ads bring motion to users’ Instagram or Facebook feeds. They break the monotony of scrolling, so they can be a very effective tool for advertising products.
However, video ads can take significantly more time to create. There are different aspect ratios required for viewing on mobile versus desktop — find the appropriate parameters for a video ad here — so you may have to output multiple sizes of a video ad. Make sure that you create a full plan for a video campaign as well. It can be helpful to break a longer single video into bite-sized chunks for better ad coverage.
Collections, Carousels and Stories ads
Collections are a mobile advertising feature that both Facebook and Instagram offer. They give the user a large cover image or video with a slideshow beneath it. When users tap it, an Instant Experience opens — a customisable shop front landing page integrated with a Facebook Business account. Collections are significantly involved, so make sure to examine the specific image sizes and formatting requirements of creating one.
Carousel ads appear on both mobile and desktop experiences on Instagram and Facebook. These ads offer a slideshow of status updates, photos and video.
Stories ads are designed for display in both Facebook and Instagram Stories. This format works well for quick, engaging advertising because users cycle through Stories quickly. Make sure your Stories ads are punchy and to the point.
Specific formatting information for all ad styles can be found by searching “design specifications” in Facebook’s Business Help Centre.
Building ads with Adobe products.
Adobe software makes Facebook ad design easy. Additionally, Creative Cloud helps ensure that there’s collaboration across your teams and you’ll have an easy time keeping track of the latest updates to ads (as well as easy uploading to mobile experiences).
Use layout tools to create great Facebook ads.
You’ll likely be creating several ads of different sizes, formatted for different uses. The Photoshop Artboard functionality is a powerful asset that helps digital marketers streamline their process of creating ads with similar design elements.
It’s easy to create as many artboards as you need and they’re easy to organise as well. When you create a new document, simply check the Artboards box and your canvas will have small arrows you can click to create as many artboards as you need. For instance, you can make one artboard for your Carousel ads, one for a straight image ad and another for the thumbnails for video.
Browse an enormous collection of sample ads, stock photos and templates to use as inspiration or a foundation in Adobe Stock.
Snappy video edits as a sales tool.
Whether you’re working on a multi-day shoot with actors or creating a quick motion graphics spot, the foundations start with Premiere Pro. If you’re new to video ads, explore this introduction to video editing. For more experienced editors, there are many great tutorials online and they’re often a great place to source inspiration for your next ad and give you the motion skills you need to take your work to a higher level.
When it comes time to export, Premiere Pro is a great option. There are export presets that meet the file size and formatting requirements for Facebook ads and Instagram ads, easy to locate under the Presets bar in the Export menu.
Facebook has the flexibility you need to create effective video- and image-based ads. Build your skills and follow your ambition to create intriguing ads that keep the new customers coming. Plus, find the design tips and inspiration you’re seeking on Behance, where you can explore many more creative examples.