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Major announcements, new products and features
Adobe’s Secret Weapon in the AI Race
Fortune OnDemand: Adobe is going all-in on AI, integrating generative and agentic tools across its Creative and Experience Clouds.
Adobe Firefly app
Generate images, audio, and now video all in one place with award-winning, commercially safe Firefly generative AI models.
Adobe Firefly Video Model
Create, animate, and localize—all in one seamless workflow. Firefly Video Model lets you turn images into videos, translate audio into multiple languages, and generate styled video clips from simple text.
Adobe Max London 2025 Keynote
Experience the power of Photoshop—discover its full creative force woven across every app, every idea, everywhere you work.
Adobe Experience Platform AI Assistant
AI Assistant in Adobe Experience Platform is a conversational tool that helps you understand your data, generate audiences, create content, and optimize campaigns.
GenStudio for Performance Marketing
Marketing teams can create ads and emails to drive personalized marketing campaigns.
Acrobat AI Assistant
Save time with AI Assistant. Break down complex language in contracts, summarize your docs in a click, and ask questions to get quick answers.
Adobe Firefly Services
Streamline asset variation for faster personalized marketing.
Firefly Custom Models
Enterprises can train Firefly generative AI using their own assets.
Firefly for enterprise
Iconic brands can transform creative workflows to bring bold ideas to live faster.
Adobe Creative Cloud
Get ideas out of your head and into the world with high-performance, time-saving new features in Photoshop, Illustrator, Premiere Pro, and more.
Adobe Content Credentials
Easily attach Content Credentials to your digital work to protect it, better connect with your audiences online, and influence how your content is used by generative AI models.
Customer stories
Stagwell Inc., a global marketing and communications group
Stagwell generated video with Firefly to highlight the company’s industry-leading growth thanks to the right mix of collaboration and scale.
Very True Story, a design and animation studio
The creatives at Very True Story boosted new business inquiries by about 20% using Creative Cloud apps.
Headspace, a healthcare company specializing in mental health
With Creative Cloud Libraries, the team at Headspace keeps their work on brand across every experience for more than 100 million users.