- Facebook: This platform can serve as an extension of your education-focused Instagram account and a home base for teaching-related groups or events. It’s still a great place for photos and memes too. Plus, you can form Facebook groups based on common interests, detailed events pages complete with RSVPs, and pages for each of the classes you teach.
Other platforms to explore.
When it comes to short videos, they can live right alongside your photos on Instagram and Facebook, either as in-feed posts or as Stories. If your videos are 60 seconds or shorter, give TikTok a try to reach new audiences. For longer videos, create a YouTube channel where your friends and followers can watch your content.
Pinterest, another image-driven site, attracts an audience that wants to find and share how-tos and teaching materials. Tumblr accounts appear as their own mini blogs and can help catalog your content. Twitter is a great platform for opening up a dialogue with other educators in your field. You can post your photos here as well, but Twitter users show up for the discussions, not the images.
To show off creative work or see the work of others, head to Behance. Students of creative arts can create profiles to share their best work here. Similarly, LinkedIn is a space for sharing successes and managing your next career move, whether you’re a student or an educator.
Use hashtags to be seen.
Social media platforms each have different algorithms that determine which posts a user sees when they log in. Typically, only your followers and perhaps some of their followers will see your photos, unless you use hashtags.
Hashtags are tools that help your posts get discovered by people who don’t follow you. You can add these keywords or trending phrases to your post to categorize it. When people follow a hashtag, they’ll see your content among other posts with the same tag.
Social media photography tips for educators.
Teachers shouldn’t be daunted by the task of including pictures in social media posts. All you need to create quality content are good smartphone photos and photo editing software like Adobe Photoshop Lightroom. DSLR cameras are a fun tool to explore if you want to step up your photo game. But high-resolution photos from an expensive camera aren’t necessary for social platforms. Instagram photos top out at a 1080-pixel resolution, which you can easily achieve with modern iPhones and Android phones.