Rendering for Creatives

Do you know what happens to your design after you send it to the printer? Why should you care?
The tools in Creative Cloud help to turn your brightest ideas into your greatest work. Maybe you just tried out a new feature from the latest update of Adobe Illustrator CC or Photoshop CC, and you pushed the envelope beyond anything you’ve done before. After applying the finishing touches, and obtaining buy-in from your team, it’s time to send your design to the printer.
As a medium, print is tactile, high impact and non-intrusive. It can be essential to winning the attention of your audience, and anchoring your message in a crowded media landscape. But print is expensive, so the stakes are high. You cross your fingers.
Prepress operators may like your aesthetic, but they will be mainly scrutinizing the underlying structure of the job. Accurately reproducing your design on a printing press requires specialized skills and powerful technologies. The prepress function consists of a series of stages, of which rendering is the most critical. The text, graphics and images of your design will be broken down, in a series of steps, into atomic elements. Transparency, knock-outs and other complex effects will be reduced and simplified. Your rich palette of carefully selected hues will be funneled into a small number of separated printing colorants, each of which will be screened into half-tone dots. The rendering stage performs these operations at high speed, producing billions of pixels in a continuous stream which instructs the inkjet heads, or laser beams, when and where color is to be applied to the substrate.
The PDF Print Engine is Adobe’s state-of-the-art rendering technology. It is built into prepress solutions from leading graphic arts manufacturers. The Print Engine uses the same core technologies employed by Acrobat DC, Photoshop CC, Illustrator CC and InDesign CC. Using the same algorithms for content creation, job management and final rendering lowers the chance of discrepancies, and increases predictability: what you view on-screen is exactly what you will get when ink hits paper.
If your printer uses the Adobe PDF Print Engine, you can rest assured that your artistic vision will print as expected – no surprises!