What is conceptual photography?
Conceptual photography isn’t tied to a specific subject matter. Rather, it is idea-driven photography. You begin with a story or a concept and use a camera and creative software to bring your vision to life. Conceptual photos are a type of fine art photography in which visual artists go beyond documentation to introduce an idea of their own or use digital tools to create a photo rather than simply capture it.
While it is a category in itself, conceptual work may pull from many different photography genres. A single conceptual image may incorporate elements of landscape photography, still life photography, portraiture, and even documentary photography. Surrealism and abstract genres of art often play an important role in conceiving a conceptual photo, but there are no limits to how you can go about creating conceptual images.
And just because conceptual photos spring from the interests and ideas of the photographer doesn’t mean they can’t be used in commercial photography. Advertisements use conceptual photos to convey messages and sell products, while conceptual portraits are common in everything from high fashion shoots to beauty product campaigns.
Photos by Anya Anti
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