You don’t always have to go for the epic view of the New York City skyline. You can prepare your audience for the scene with set design and props. For example, a therapist’s office might have diplomas on the wall and a couch with a chair next to it. Those details tell your viewers exactly where they are or what they need to know.
Jensen recalls making a music video that takes place at a house party. “The specific opening shot is a tight shot of a beer being poured into a glass. I thought of it as the establishing shot even though it’s atypical,” he says.
There’s room for artistry even in these transitional shots. You can experiment with framing, camera position, or angle and create something beautiful instead of something that simply conveys necessary information.