Why make a music video?
Where to begin.
A music video begins with communication between the filmmaker and musical artist or band members. The video director’s job is to help the artists realize their vision. “A lot of directors have this sense of themselves as sort of generals, commanding their troops,” says director and writer David Andrew Stoler. “But you can’t do that with a musician who’s doing this to support themselves and their goals. You really have to shift your perspective and suppress your ego. Their ego is the one that matters.”
During the brainstorming process, remember that the genre has room for just about anything you can think of. “A music video can be super stylized, Hype Williams-flashy, or it can be low budget — one shot with guys dancing on treadmills,” says colorist and video editor Gerry Holtz. “Whatever’s interesting or catchy is what works.” So don’t be afraid to break from tradition.
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