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Inspiration in the color heliotrope.

Learn the history and meaning of the color heliotrope, a light purple brightened with the vivacity of magenta.

Design with heliotrope

What is the meaning of the color heliotrope?

Heliotrope color is a light purple with an overlay of magenta named after the Heliotropium flower. The color heliotrope is the vivid complement to softer hues of purple inspired by flowers, like orchid, lavender, and lilac. The magenta influence in heliotrope color is what gives it its vivacity.

All purples are a mix of red and blue, and heliotrope leans more into red. With four times as much magenta as cyan, the color heliotrope blooms in a soft yet vibrant hue.