Tip 3: Create content quickly.
Build awareness with your customers by keeping your content fresh. That doesn’t mean starting from scratch every time. But small updates can go a long way to letting people know things are happening with your brand.
First, put together a quick calendar of content that’s easily shareable and both informs and educates. It can be in the format of articles, infographics, videos, and more. Plan to post it all to your website because adding new content regularly will increase your Google ranking, give you something to promote, and have content for others to link back to.
Next, use subsets of that content to promote it on social media, in emails, and with display ads that will drive customers to
your site. Make sure to always have a call to action that creates a path to purchase.
Easily and quickly create professional-quality content with user-friendly apps like Adobe Spark and Adobe Premiere Rush, so you can make your business stand out. They have beautiful templates and guided learning to help you get started quickly, without having to start from scratch, and the best part may be how seamless it is to move images between products and to your published results.