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Our mission at Adobe has always been to push the limits of creativity and storytelling, and continuously innovate to support exciting new mediums. We see Project Aero as the first step to outfit creative professionals with the tools they need to create immersive experiences that will transform the world.  
  • Augmented reality. Now more of a reality.
  • Augmented reality.
    Now more of a reality.

     

    lmmersive media is a powerful storytelling medium. Imagine your favorite restaurant’s menu coming to life as every dish pops onto the table for your consideration. Imagine experiencing the interior design of your home before making a single purchase. Or watching a movie and having the actors appear right in your living room. Imagine the sensation of experiencing the history of any place, fully immersed in a distant time.

     

    Digital experiences like these aren’t taking place in some far off, imaginary future. Many are happening right now, thanks to emerging technologies that are creating deeper connections between our physical and digital worlds. A shift is under way where digital experiences will no longer be confined to phones, laptops, desktops, and TV screens.

     

    Just as storytelling moved from a paper to digital world, AR will close the gap between our devices and senses. It’s driving the next wave of digital transformation and creating new challenges and opportunities.

  • The future of immersive design, now.

    With almost one billion AR-enabled phones coming in the next year and new devices in development, immersive media is poised to become the next disruptive platform. This is just the first wave of mainstream AR, as several of the industry’s leading companies are working on wearable and immersive AR devices that will take the experience to the next level.

     

    To fully realize the potential will require a broad AR ecosystem. Adobe is partnering with technology leaders to standardize interaction models and file formats in this rapidly growing space. We’re also working with leading platform vendors, open standards efforts like usdz and glTF as well as media companies, and the creative community to deliver a comprehensive AR offering. usdz is now supported by Apple, Adobe, Pixar, and many others, while glTF is supported by Google, Facebook, Microsoft, Adobe, and other industry leaders.

  • The future of immersive design, now.
  • An easier way to build AR experiences.
  • An easier way to build AR experiences.

    With Project Aero, designers will be able to create AR content using popular tools they already know such as Adobe Photoshop CC and Dimension CC. And for the first time, they’ll be able to lay out and manipulate designs in physical spaces, making AR creation more fluid and intuitive. Adobe Sensei, our machine learning technology, strips out the technical complexity, so creatives can focus on being creative.

     

    Delivering these immersive experiences to audiences on mobile devices will be faster and easier too thanks to our cloud service built from the ground up just for Project Aero. Despite being a new medium, AR relies on the same assets that creatives have always produced such as images, video, and 3D content. And the same skills creatives have developed and mastered will help propel AR into the future.

  • Project Aero at WWDC.

    We recently shared a preview of Project Aero at Apple’s Worldwide Developers Conference (WWDC). In partnership with Apple and Pixar, we also announced that we’re adding usdz support to Adobe Creative Cloud apps and services.

     

    Developers and creatives will be able to create AR experiences built with Apple’s ARKit. Developers can easily create immersive content and bring it into Xcode for further refinement and development. Combined with the power of Creative Cloud, ARKit, and the usdz file format, Project Aero will push the boundaries of what’s possible.

  • Project Aero at WWDC.
  • The Festival of the Impossible.
  • The Festival of the Impossible.

    See Project Aero in action and join artists pushing the boundaries of reality at the Festival of the Impossible, a three-day event in San Francisco celebrating augmented reality and other works in new media.

    Learn more

Help us shape the future of Project Aero.