The future of immersive design, now.
With almost one billion AR-enabled phones coming in the next year and new devices in development, immersive media is poised to become the next disruptive platform. This is just the first wave of mainstream AR, as several of the industry’s leading companies are working on wearable and immersive AR devices that will take the experience to the next level.
To fully realize the potential will require a broad AR ecosystem. Adobe is partnering with technology leaders to standardize interaction models and file formats in this rapidly growing space. We’re also working with leading platform vendors, open standards efforts like usdz and glTF as well as media companies, and the creative community to deliver a comprehensive AR offering. usdz is now supported by Apple, Adobe, Pixar, and many others, while glTF is supported by Google, Facebook, Microsoft, Adobe, and other industry leaders.