Put design principles to work.
Slide design is crucial for every deck, no matter the presentation software you’re using. Working elements of visual storytelling into your entire presentation will ensure that even audience members watching on laptops stay engaged. Just follow these simple rules:
Stick to a visual theme.
A consistent look — with consistent typography and a basic colour scheme — will help your audience stay focused on the content of your slides.
Keep it simple.
Avoid cluttering your deck with endless charts, tables or bullet points too small for everyone to read. Allow for plenty of white space on each slide, so the crucial information stands out.
Find the right tools for every job.
Pie charts are great for demonstrating percentages. Vertical bar charts show changes over time better than horizontal bar charts, which are best for comparing quantities. To visually represent trends, a line chart is your best bet. You might also try creating an infographic to help your audience visualise your data or to tell a smaller story within your larger narrative.
Incorporate video or audio.
People sit up straight and pay closer attention when you break up your static slides with video and audio. Use motion and sound to help draw your audience’s focus to your key takeaways.
Make your design elements sparkle with Adobe InDesign.
To create an impactful and entertaining presentation without starting from scratch, choose one of the many presentation templates in Adobe Stock and open it in InDesign. Then import your brand logo and other marketing assets for a consistent look.
Once you’ve got the visual theme and colour palette you want, consider including surprise elements like high-quality Adobe Stock photographs, illustrations or even film clips to help your work really stand out. Plus, in InDesign, a simple two-step command allows you to export and preview, so you can immediately see every single slide through your audience’s eyes.
To start a presentation from scratch, follow these steps: