A combination of product, portrait, and even fine art photography, fashion photography is a genre where art and commerce meet. “Fashion photography is the way a photographer uses their own eye and perspective to highlight, curate, or speak to anything in the fashion industry,” says photographer Flo Ngala. “There’s such a wide range of fashion photography — ecommerce style with studio lighting, shoots outside in the desert, or the streets of New York City.”
The essence of fashion photography is storytelling. And the possibilities are endless when it comes to how you tell it. “The most successful fashion photographers, everything they do has a story,” says photographer Grace Rivera. “And the best part is, you can change the narrative anytime you want. There are no rules except to have a story in mind.” Delve into these tips from experts to start exploring this art form.