A Type Safari Through East London with Sarah Hyndman - S6117

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Sarah Hyndman

Sarah Hyndman

Founder, Type Tasting


Do you judge a shop by its sign or a pub by its lettering? You can tell a lot about a neighborhood through its typography. Join Type Tasting founder Sarah Hyndman as she reveals how letterforms create a unique typographic DNA that tells the story of an area. From hidden Victorian lettering to how letterforms change with shifting cultural attitudes, Sarah will share highlights from her past walking tours. Find out how the signs over the doors of businesses tell significant stories about design history over the last 150 years.

In this fun and exciting session, you’ll discover:

  • What you can learn about design history by looking at the different signs in a city
  • How typography is vibrant, exciting, and all around us — not preserved in an academic book
  • That the signs over shops and bars can show how cultural attitudes have changed and what trends are popular today

Technical Level: General Audience

Type: Session

Category: Inspiration

Track: Illustration and Digital Painting, Graphic Design

Audience: Art/Creative Director, Graphic Designer, Motion Graphics/Visual Effects Artist, Print Designer, Web Designer, Illustrator