Unexpected Outcomes - OD6305

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Designers often operate without fully understanding the public’s reactions to their designs. In this engaging talk, Pentagram partner Paula Scher will revisit some accidents — and some designs that resonated with audiences — to reconsider the relationship between design and the public.

Technical Level: General Audience

Type: Keynote

Category: Inspiration

Track: Creativity and Design in Business, Illustration and Digital Painting, Graphic Design, Photography, Video, 3D and AR, UI and UX, Education, Social Media

Audience: Art/Creative Director, Business Strategist/Owner, Educator, Front End Developer, Game Developer, Graphic Designer, Motion Graphics/Visual Effects Artist, Photographer, Post-Production Professional, Print Designer, UI and UX, Web Designer