America in Spanish is America: Hispanic Diversity in Advertising - S6009

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Danny Alvarez

Danny Alvarez

Executive Creative Director, Republica Havas


If there’s anything we’ve learned in 2020, it’s that things aren’t what they used to be. This year brings a tipping point for the U.S. marketing industry. For the first time ever, Hispanics account for one-fourth of the U.S. population below the age of 25. Learn how now more than ever, brands and agencies are rethinking the way they communicate with and create content for the U.S. Hispanic consumer. 

In this session, Danny Alvarez, executive creative director at Republica Havas, will share:

  • His experience transitioning from a general market agency to a Hispanic agency
  • Creating the correct colloquialism and imagery for the U.S. Hispanic consumer
  • How “American” brands must reinvent themselves to maintain cultural relevance

Technical Level: General Audience

Type: Session

Category: How To, Inspiration, Industry Best Practices, Running Your Business

Track: Creativity and Design in Business

Audience: Art/Creative Director, Business Strategist/Owner, Educator, Graphic Designer, Motion Graphics/Visual Effects Artist, Photographer, Print Designer, UI and UX, Web Designer, Social Media Content Creator, Executive, Marketer