Join Elyjah Wilbur, video and multimedia technician with the City of Roseville, California, Public Affairs and Communications Department to learn how a monthly online video series for informing residents became a successful marketing and public engagement tool for the city government.
In this session, Elyjah will share:
- A project overview from concept to story development and video shoots
- Streamlined Adobe Premiere Pro workflows for organizing assets, customizing visual assets, and producing videos, including the use of Essential Graphics and Essential Sound tools to drastically save time
- How to leverage social media to increase community reach with easy-to-consume video bites created using mobile apps such as Premiere Rush, Adobe Photoshop Lightroom for mobile, and Adobe Spark
- Project outcomes and commentary on moving forward during a pandemic
Technical Level: General Audience
Type: Session
Category: Industry Best Practices
Track: Video, Social Media
Audience: Art/Creative Director, Government, Graphic Designer, Post-Production Professional, Print Designer, IT, Social Media Content Creator, Marketer