How Creative Leaders Can Leverage Key Metrics to Manage Up, Down, and Sideways - S6906

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Brittany Pais

inMotionNow

Cherise Oleson

Senior Creative Director, Franklin Energy


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Many creative teams struggle with incorporating data and reporting into their processes. In fact, 42% of creative teams don’t have robust reporting on creative production. However, analytical creativity is imperative for creative leaders to showcase the strategic value of creative to the business and optimize the function of their team.

Join Cherise Oleson, senior creative director at Franklin Energy, and Brittany Pais, director of Customer Experience at inMotionNow, to learn:

  • How reporting can guide continuous improvement and process optimization
  • What key performance indicators (KPIs) your team should be tracking
  • How to leverage data to have productive conversations with your team, stakeholders, and senior leadership
  • How to prove your creative team’s value more effectively

Technical Level: General Audience

Type: Session

Category: Leadership éclairé

Track: Creativity and Design in Business

Audience: Art/Creative Director, Business Strategist/Owner, Executive, Marketer