Unexpected Outcomes - OD6305

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Paula Scher

Paula Scher

Partner, Pentagram


Designers often operate without fully understanding the public’s reactions to their designs. In this engaging talk, Pentagram partner Paula Scher will revisit some accidents and some designs that resonated with audiences to reconsider the relationship between design and the public.

Technical Level: General Audience

Type: Keynote

Category: Inspiration

Track: Creativity and Design in Business, Illustration and Digital Painting, Graphic Design, Photography, Video, 3D and AR, UI and UX, Education, Social Media

Audience: Art/Creative Director, Business Strategist/Owner, Educator, Front End Developer, Game Developer, Graphic Designer, Motion Graphics/Visual Effects Artist, Photographer, Post-Production Professional, Print Designer, UI and UX, Web Designer