Rebranding and Outreach for Recreation.gov - S6832

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Christina Williamson

Principal & Lead Marketing Strategist, Booz Allen Hamilton

Tammy Black

Senior Creative Director/Chief Technologist, Booz Allen Hamilton


Join Tammy Black, creative director, and Christina Williamson, principal and lead marketing strategist at Booz Allen Hamilton, to hear how they are helping the federal government modernize the country’s pathway to outdoor recreation with Recreation.gov, an integrated digital environment, supported by a multichannel campaign.

In this session, Tammy and Christina will share:

  • Their strategic approach to positioning Recreation.gov as a leader in outdoor recreation
  • How they turned a basic transactional site into an integrated digital environment and shared that platform with new audiences
  • How they deliver a consistent brand look and feel during the development of assets from social to print

Technical Level: General Audience

Type: Session

Category: Industry Best Practices

Track: Creativity and Design in Business, Graphic Design, Social Media

Audience: Art/Creative Director, Business Strategist/Owner, Government, Graphic Designer, Print Designer, Web Designer, IT, Social Media Content Creator, Executive, Marketer