Rebranding and Outreach for - S6832

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  • Christina Williamson

    Christina Williamson

    Principal & Lead Marketing Strategist, Booz Allen Hamilton

  • Tammy Black

    Tammy Black

    Senior Creative Director/Chief Technologist, Booz Allen Hamilton

Join Tammy Black, creative director, and Christina Williamson, principal and lead marketing strategist at Booz Allen Hamilton, to hear how they are helping the federal government modernize the country’s pathway to outdoor recreation with, an integrated digital environment, supported by a multichannel campaign.

In this session, Tammy and Christina will share:

  • Their strategic approach to positioning as a leader in outdoor recreation
  • How they turned a basic transactional site into an integrated digital environment and shared that platform with new audiences
  • How they deliver a consistent brand look and feel during the development of assets from social to print

Technical Level: General Audience

Type: Session

Category: Industry Best Practices

Track: Creativity and Design in Business, Graphic Design, Social Media

Audience: Art/Creative Director, Business Strategist/Owner, Government, Graphic Designer, Print Designer, Web Designer, IT, Social Media Content Creator, Executive, Marketer