A true fan (as defined by Kevin Kelly, founding executive editor of Wired magazine) is someone who has received so much value from you that they’ll happily reciprocate by purchasing anything you make. In order to be a successful creator, you don’t need a million dollars or fans, you just need 1,000 true fans.
Join author, influencer, and entrepreneur Chris Do, as he shares:
- What most people get wrong about social media/content marketing
- Why having an audience is greater than having customers
- The generosity/reciprocity principle: The more you give the more you’ll receive, and why selling drives people away
- Strategies on how to build and grow an audience from scratch
- A blueprint on how to launch a six-figure course
Technical Level: General Audience
Type: Keynote
Category: Running Your Business
Track: Creativity and Design in Business, Illustration and Digital Painting, Graphic Design, Photography, Video, 3D and AR, UI and UX, Education, Social Media, Business Productivity
Audience: Art/Creative Director, Business Strategist/Owner, Educator, Front End Developer, Game Developer, Government, Graphic Designer, Motion Graphics/Visual Effects Artist, Photographer, Post-Production Professional, Print Designer, UI and UX, Web Designer, 3D, Illustrator, IT, Social Media Content Creator, Executive, Marketer