The New World of Stock Imagery — and How to Use It - S6001

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Sarah Casillas

Sarah Casillas

Creative Director, Director of Creative Services, Adobe


Sometimes it’s difficult or even impossible to create custom campaign imagery. Join Adobe Stock Creative Director Sarah Casillas to learn how and why leading creative pros are now leveraging stock as an alternative to assignment shoots to address their most timely, practical, and creative needs. Today’s new stock imagery encompasses photos, vectors, illustrations, templates, videos, and 3D assets from the world’s most accomplished professional visual artists, as well as videos, Motion Graphics templates, and audio tracks. The smartest creatives know when and how to use stock to maximize their efficiency and expand their possibilities.   

In this session, you’ll find out: 

  • How stock content can help solve difficult practical design dilemmas 
  • Why so many designers use stock for creative inspiration 
  • What separates world-class stock from the rest 

Technical Level: General Audience

Type: Session

Category: Leadership éclairé

Track: Creativity and Design in Business, Graphic Design

Audience: Art/Creative Director, Business Strategist/Owner, Graphic Designer, Print Designer, Web Designer, Social Media Content Creator