Building Authentic Connections: Accelerating Inclusive Ads - S609

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People around the world are demanding to see themselves better represented in advertising. They want to see the true diversity of their communities depicted more often — and more accurately — across demographic groups, such as people with disabilities, and in areas including race, gender, and sexual orientation. These expectations apply to the full range of marketing, mostly consisting of digital campaigns. Join a conversation with Jeff Gipson of Facebook Creative Shop as Heidi Arthur, Chief Campaign Development Officer at Ad Council, shares how Ad Council puts inclusion at the core of every campaign and how each of us can create work that authentically connects brands to the people and communities they serve.

Specifically, you’ll hear:

  • How to build inclusion early into the creative process with consistent approaches
  • How to evaluate progress and apply what you’ve learned
  • Top considerations for building inclusion into advertising

Technical Level: General Audience

Session Type: Session

Category: Industry Best Practices

Track: Creativity and Design in Business, Social Media, Collaboration and Productivity

Audience: Art/Creative Director, Business Strategist/Owner, Graphic Designer, Photographer, Post-Production Professional, Print Designer, Web Designer, Illustrator, Social Media Content Creator, Executive, Marketer

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