Ethical Storytelling: Brand Purpose and Impactful Imagery - S257

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Consumers are more socially conscious now than ever before. Brands need to communicate their values powerfully and thoughtfully through visual storytelling. Join Angela Popplewell, CEO and co-founder of the nonprofit 100cameras, and visual artist Aundre Larrow as they explore the importance of championing global stories told by diverse voices. Discover how the power of creativity can drive positive change through your brand’s visuals, letting you better connect with your audience through content that creates representation, meaning, and care for all.

You’ll learn how to:

  • Communicate your brand purpose more powerfully with visually impactful and on-message assets
  • Uplift and amplify more voices, especially youth, to tell their own stories through photography
  • Engage in ethical storytelling methodologies during the content creation, curation, and communications process

Technical Level: General Audience

Session Type: Session

Category: Thought Leadership, Industry Best Practices

Track: Creativity and Design in Business

Audience: Art/Creative Director, Business Strategist/Owner, Marketer

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Presented by Celtra

Emerging Digital Creative Trends for 2022

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