Eyes Wide Shut: Taking Visual Out of Visual Design - S252

Closed captions in English, French, German, and Japanese can be accessed in the video player.

Share this page


  • Hannah Henry

    Hannah Henry

    Director of Visual Communications, Gap/Old Navy


We live in an image-dominated landscape where aesthetics often become the obstacle to solutions as we ignore our other senses. Join Hannah Henry, director of visual communications at Old Navy, as she addresses common mistakes across industries where a broader sensory experience can unlock better outcomes. She’ll explore how design solutions and tools can benefit from simply closing our eyes. Whether you work for yourself or for a Fortune 500 company, you encounter design challenges every day. Hannah will guide you to incorporate transformative design where visual aesthetics come last and problems lead the way.

You’ll discover:

  • How to assess whether tools are problem solvers or problem creators
  • What transformative design is and how it can improve the way you work
  • How to practice shutting your eyes to get stronger visual communication

Technical Level: General Audience

Session Type: Session

Category: Industry Best Practices

Track: Creativity and Design in Business, Graphic Design, UI and UX

Audience: Art/Creative Director, Graphic Designer, Print Designer, UI and UX, Web Designer, Marketer

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

Play button

Presented by MediaValet

A (Re)Brand With a Plan

More sessions you may like

Create with free Adobe Stock

Explore the curated collection of Adobe Stock photos, videos, and templates for Adobe MAX attendees.