Carnegie Hall: How a New Brand System Welcomes All - S261

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Over the last 130 years, Carnegie Hall has become synonymous with music. What role does design, brand, and marketing play in making the next 130 years even more successful? Join Sara Villagio, chief marketing officer of Carnegie Hall, and Bobby C. Martin Jr., co-founder of Champions Design, as they discuss how a new brand system helps Carnegie Hall reach broader, diverse communities in New York and around the world.

In this session, you’ll hear how:

  • A more flexible brand system can welcome new audiences yet be familiar to decades of music lovers
  • Design tools and the brand system established in Creative Cloud enable Carnegie Hall to scale to create over 2,000 creative pieces a year
  • The new branding carries one of the world's most recognizable music destinations into the future

Technical Level: General Audience

Session Type: Session

Category: Industry Best Practices

Track: Creativity and Design in Business, Graphic Design, UI and UX

Audience: Art/Creative Director, Business Strategist/Owner, Graphic Designer, Print Designer, UI and UX, Web Designer

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