What if the idea isn’t always the most important thing? What if the visual arrives way before the idea? Meet the founder of an industry-leading studio who admitted that this was the recipe for some of their most celebrated work. Mike Alderson, designer, director, and CCO at ManvsMachine, will lift the lid on how their creative process can be both strangely simplistic and curiously complex at the same time.
In this fascinating session, Mike will explore:
- Idea versus execution
- How to build a collective culture
- The inner workings of one of the world’s leading design and direction studios