Social Media in 2022: How Creators Can Thrive - S509

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  • Nicte Cuevas

    Nicte Cuevas

    Principal & Creative Cultivator, Nicte Creative Design


What’s the next big thing on social media? Learn how to harness your unique creative edge so that you’re not just posting about what everyone else is doing, but instead making waves by sharing stories others want told. Join Nicte Cuevas, brand strategist and graphic designer, to explore how creators can thrive by building meaningful connections that amplify their brands and drive conversions.

Specifically, this session will cover:

  • A brief look at 2021 and the year ahead
  • How the growth of platforms like Instagram, TikTok, Clubhouse, and LinkedIn is changing the social landscape
  • Understanding analytics beyond vanity metrics
  • Implementing an empathy-driven content approach
  • How to save time by leveraging Adobe Spark and Premiere Rush

Technical Level: General Audience

Session Type: Session

Category: Industry Best Practices

Track: Social Media

Audience: Social Media Content Creator

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