The Conscious Content Creator - S255

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SPEAKERS

  • Harvey  J. Austin

    Harvey J. Austin

    Head of Content Production, Syneos Creative Studios, Syneos Health Communications


ABOUT THE SESSION

Creative differences are key to the creation of powerful, impactful content. Join Harvey J. Austin, head of content production at Syneos Health, to learn why diverse content is critical to developing a more inclusive industry. Discover how everyday consumption of an abundance of content from media can result in subconscious programming to respond to a controlled set of visuals, while unintentionally dismissing others. Art must represent all cultures to reset the unconscious mind. Indeed, diverse content should not be an option, but a standard.

In this session, you’ll learn:

  • Why diverse leadership and community help shape and influence creative content
  • How to bridge the technology gap and increase representation with pre-professional creatives
  • How to establish a professional culture that cultivates conscious content creators

Technical Level: General Audience

Session Type: Session

Category: Industry Best Practices

Track: Creativity and Design in Business

Audience: Art/Creative Director, Business Strategist/Owner, Print Designer, UI and UX, Web Designer, Executive, Marketer

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Presented by Lytho

The Creativity We Need Today

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