Level up team collaboration to accelerate content creation.

Consumer demand for personalized experience is accelerating.

It’s the new business imperative — accelerate content at scale to deliver relevant, high-quality customer experiences.

McKinsey’s Next In Personalization 2021 Report revealed that 71% of consumers expect personalization from the organizations with which they engage. The report goes on to suggest that companies earn 40% more revenue when they incorporate personalization into their marketing strategies. Personalization is also a key driver in repeat engagement and loyalty, generating long-term customer lifetime value.

It’s clear that designing personalized customer experiences is effective — and even more so, buyers anticipate those experiences from brands. But, tailoring experiences can involve significant nuance at least and even additional work, depending on the methods used. Personalized experiences created using traditional strategies might not be possible for a small, lean content team or even scale fast enough for a large team.

Free up time and creativity to drive business growth.

Businesses are seeking faster time to market, greater efficiencies, enhanced productivity, and improved communication — plus, of course, the tools that drive collaboration to create these outcomes. And now, creatives and marketing content creators can unleash creativity with Adobe Express and Adobe Firefly. Together, Adobe Express and Adobe Firefly allow teams to create relevant experiences and scale content operations without incurring huge hits to their bandwidth or budget. The generative AI-powered tools enable non-designers to do creative work and give experienced creators the flexibility to focus on high-value initiatives by removing tedious tasks from their workloads. Adobe Express and Firefly empower teams across the org with accessible and shareable assets to help them meet compliance standards and align with brand best practices.

Firefly is the family of models powering Adobe’s generative AI features, enabling businesses to create and modify world-class, high-quality content with speed, precision, scale, and ease. Using everyday language in prompts, Firefly can create images, transform text, and fine-tune color. Available with Adobe Express, Adobe Photoshop, and Adobe Illustrator, it gives creators and marketing teams alike the power to unlock their imaginations and build engaging content for their audiences. Add linked assets to ensure your designs can stay in sync as you make edits in Photoshop or Illustrator, or you can import and convert your files to edit them directly within Adobe Express.

Meanwhile, Adobe Express is an all-in-one app with drag-and-drop capabilities, brand kits, thousands of professional templates, and Firefly-powered features, all available in one editor. While it’s an ideal starting place for non-designers to get involved in the content process, Adobe Express is powerful enough to help even the most experienced creatives save time and collaborate cross-functionally. The new app is intuitive, collaborative, and integrated with Adobe Photoshop and Adobe Illustrator for easy file linking so non-designers stay on brand with approved templates. Adobe Express makes it easier than ever to create, ideate, and share feedback with others, all in one place.

Adobe Express users can invite anyone to join their projects to experience real-time collaboration and commenting. Simply enter the email addresses of your collaborators — as many people as you’d like — and invite them on the spot. Recipients receive an email or an in-app notification inviting them to edit the document, and once the invite is accepted, collaborators can download a project or grab a link to an already-published project. Streamline once-complicated workflows involving in-house creatives, marketing teams, agencies, and freelancers, and ultimately accelerate the path from ideation to production.

Additionally, Creative Cloud Libraries can help fast-track teamwork by collecting all the required assets, organizing them, and sharing them with any of your collaborators. Creative Cloud Libraries make core design assets for any of your projects available to you anywhere — you can browse and share your assets without ever leaving Adobe Express.

Stronger together.

Adobe Express and Firefly can help creatives and marketing teams deliver personalized content experiences at scale. With Adobe Express, creative collaboration has never been easier, and with Firefly, teams now have a creative assistant to unleash creativity and fast-track content.

Adobe Express for Business

Discover how you can spark creative productivity and accelerate campaign velocity, at scale and on brand.

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Level Up Team Collaboration to Accelerate Content Creation

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With Adobe Express and Adobe Firefly, creative and marketing teams can fast-track content for personalized customer experiences.

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Level Up Team Collaboration to Accelerate Content Creation

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