Remove tedious creative tasks to fast-track multichannel content.
For creative teams, the pressure is on. Brands are feeling relentless strain to deliver compelling content across a rapidly expanding number of channels and platforms — and the expectation is that these experiences captivate wherever customers choose to engage. That’s a tall order, especially considering the modern customer journey is no longer linear. People move from one platform to another, expecting consistent and personalized experiences at every step.
As a result, creative and marketing teams find themselves at the crossroads of aspiration and operation. While they’re bursting with innovative ideas and are eager to weave enthralling narratives, the overwhelming need to maintain consistency, optimize for diverse channels, and execute tasks at breakneck speeds often holds them back. Mundane yet critical tasks — like optimizing for a range of channels and localizing content for regional campaigns— become significant roadblocks, stifling the creative spirit and jeopardizing the brand’s agility in a content-hungry marketplace.
Meet your creative assistants.
With these new Adobe Creative Cloud solutions, you can now supercharge multichannel content production by removing the tedious tasks that bog down creative and marketing workflows. Instead, you can:
- Accelerate multichannel campaign content. Create campaign content without having to rely on creatives. Instead, marketers can use branded templates to launch new products and campaigns more quickly.
- Resize instantly. Resize images for various platforms, including Facebook, LinkedIn, Twitter, and YouTube, all in one place. Whether for print or web, Adobe Express ensures users have the right images for common platforms — without time spent working through multiple specs and platform standards.
- Do more with your images. Adobe Express is not just about resizing. Its powerful photo editing capabilities allow you to remove backgrounds, apply filters, and add dynamic designs, including interactive GIFs and animations.
- Access more than 100,000 templates and assets. Get inspired — and save time — with a massive collection of expertly designed templates and other creative assets that stand out across channels and devices.
- Work together — better. Now it’s easy to involve multiple collaborators and stakeholders on a single project or review — and everyone can work simultaneously in a single video editor without versioning issues.
Ignite your creativity.
That is just the beginning. Adobe Firefly complements Adobe Express by bringing the transformative power of generative AI into the mix so that creatives and marketing teams can instantly create amazing assets. With Adobe Firefly, businesses can:
- Accelerate ideation and design. Using Adobe Firefly, it’s easy to create countless assets by typing a few words. This simple, intuitive approach instantly expands creativity across all corners of the business, from turbocharging design teams’ workflows to bringing non-creatives into the ideation and development mix. No matter how your company uses it, the results are the same: increased content velocity without increasing overhead.
- Spend less time on tedious editing tasks — and more time on high-value work. From editing images and recoloring graphics to creating variations of a single design, Adobe Firefly can tackle these day-to-day tasks, freeing creative teams to do what they do best — be creative.
- Work within your existing Adobe environment. Adobe Firefly is now part of Adobe Creative Cloud and integrated into Adobe Express, Adobe Photoshop, and Adobe Illustrator, so bringing generative AI capabilities into go-to Adobe apps is easy. This integration instantly expands users’ design capabilities, all within a familiar creative environment.
It’s time to boost your creativity.
Adobe Express and Adobe Firefly are changing the way organizations approach creative content. By allowing teams to cut through mundane tasks and focus on what matters — creating incredible customer experiences across multiple channels — these tools promote efficiency and innovation at scale. In keeping these cutting-edge capabilities within Adobe Creative Cloud, it’s easier than ever for all stakeholders — creatives, marketers, and more — to unleash their creativity and deliver unparalleled customer experiences.
Stronger together.
Adobe Express and Firefly can help creatives and marketing teams deliver personalized content experiences at scale. With Adobe Express, creative collaboration has never been easier, and with Firefly, teams now have a creative assistant to unleash creativity and fast-track content.
Adobe Express for Business
Discover how you can spark creative productivity and accelerate campaign velocity, at scale and on brand.