The five-stage design thinking process.
1. Empathize: Study the values of your users.
2. Define: Name the problem that you’ll solve.
Next, carry your findings from the empathize stage into a series of brainstorm sessions in which your team works to identify one key problem that it can solve for the user. Also outline your team’s “point of view,” or the unique way that your product will be able to solve that problem. You should frame the problem from the user’s perspective, not from the perspective of your business.
3. Ideate: Come up with creative solutions.
4. Prototype: Fail fast to learn fast.
In the prototyping stage, your design team should set out to create simple, cost-effective prototypes of a number of your ideas from your ideation sessions. Your prototype does not have to be fancy or expensive. It could be anything from a series of Post-it Notes to an interactive digital mock-up of an app or website using a program like Adobe XD. And when users run into problems, don’t despair. The point of a prototype is to reveal issues. The faster your prototype “fails,” the faster you can find a better solution.
Build a successful design thinking team.
Equip yourself with the best design tools.
Access the best design tools for every stage of the process with Adobe Creative Cloud. Go from wireframes to interactive prototypes that you can share easily with test audiences. See how it’s done in this step-by-step tutorial.
Time spent on design thinking will save you in the long run. “It’s the best risk-mitigation strategy you can have,” says Dryer. “You will, in going through the design thinking process, learn everything that is either not great about your product or likely to not work.” Dive into the process today and see what amazing solutions you can come up with.
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