If you’ve ever seen a broadcast news report or watched the scores of different games scroll by on the sports channel, you’ve seen a lower third in action. In the simplest form, a lower third is a text title or graphic overlay placed in the lower region of the screen. In television production terms, lower thirds are placed in the “title-safe area,” the part of the screen in which you can safely place graphics without them getting cropped.
Lower thirds can display everything from essential graphics like a network’s logo to additional information like a person’s name and title in a documentary interview. This placement is popular because it allows filmmakers to communicate important contextual information without pulling the viewer’s attention from what’s going on in the frame.
Filmmakers use video editing software to create lower thirds, but that doesn’t mean it’s a complex process. Whether you want to add a simple lower third or a dynamic animated title, learn how you can elevate your project with Adobe video editing tools.