In need of professional lower thirds for your videos?
My name is Sydney Michuda, Creative Director of Super Creative.
In this video, I'll guide you through choosing the perfect placement for each platform.
Let's get started.
Create a new document and set the artboard to a standard video size for YouTube, 1920 px x 1080 px, and set the Color Mode to RGB Color for digital.
Let's add another artboard for TikTok's vertical size.
Click Document Setup, click Edit Artboards, click and hold Alt and drag a new artboard to the side.
In the properties above, click the Portrait orientation.
Bring your brand colors and fonts into the document for reference.
Bring some video screenshots into your document as well so you can test out your graphics over video examples.
Let's create some colored shapes to sit behind your text, so your info is nice and legible.
With the Rectangle Tool, create a shape aligned to the left side of your artboard and change the shape's color to one of your main brand colors.
Bring the type to the front by clicking Object, Arrange, and Bring to Front.
Using the Type Tool and your brand fonts type out a placeholder name for the headline.
Place this text over the new shape.
Repeat this process, so we can add a description line below.
Create a new, smaller rectangle that ends before the first.
Place a script or copy like a job title or details about the headline.
Make sure the font is smaller than the text above, since it's more of a subhead.
You can keep the graphics super simple or jazz it up with brand assets like this example.
Vertical social media videos have a lot of text and graphics to avoid.
Use a safe zone template to know where to put your graphics so they remain visible.
Duplicate the graphics from YouTube and drag them to your TikTok artboard.
Position them about halfway up the layout, so they stay in the safe zone and avoid the platform graphics.
Adjust the design if needed to fit the space, then delete the safe zone template.
To turn these into a template, remove the background image, save your work as an .ai file, and then open them in Adobe Express, where you can easily add them to video and edit away.
Now you have the tools and process to create streamlined lower third graphics for your videos.
Again, my name is Sydney Michuda of Super Creative.
Give it a try yourself and share your results.
