Case study examples.
Each of the following examples demonstrates successful case study methods — the types of cases and deliverables that drive new business.
Philly Koji Co. logo design.
In this design-focused case study, designer James Viola tells the story of creating the logo mark for a new company. Viola worked with the business owner to narrow down ideas before moving on to sketches. After a few false starts, they agreed on a direction and moved on to typography and colour exploration. The final result is a unique logo mark, a happy client and a proud designer.
Mobility mobile ticketing app.
This web-based case study uses text, photos, wireframe drawings and screenshots effectively. It presents the challenge clearly, briefly covers the research and then shows the work. From wireframes to design to reception, the proof of this project’s success is clear and directly measured by user ratings of the app.
Virgin Atlantic blog.
This four-page case study is simple and persuasive. With lifestyle photography, use of the brand’s primary colour, one easy-to-read infographic and a pull quote from the stakeholder, this study makes a solid case and backs it up with real data.
MTV Networks global rebrand video.
This case study combines animation, text and video to present Mood Swing, a global rebrand based on emotions. With a single two-minute video and a single data point highlighting success (the 2019 Clio award), this case study gets right to the point. It’s a colourful, high-energy presentation of the new MTV.
Arizona Office of Tourism.
This four-minute video case study pairs voice-over narration and music with beautiful images of the Arizona landscape, commercial clips and shots of billboards and print ads. The narrator acknowledges the difficulties of promoting tourism during times of national strife and economic downturn and shows how the agency, Moses Inc., overcame those obstacles. Through creative use of Adobe Premiere Pro and Photoshop, they transformed road signs into infographics proving their success.
Grand Rapids Public Museum.
This video case study demonstrates the success of creating a mobile app to lead scavenger hunts throughout the museum. A museum employee narrates the video and describes why the project works well. And a testimonial of a twelve-year-old app user offers a unique proof point.
Put your best foot forward.
A platform like Adobe Creative Cloud for teams is one option for case study work. With apps like Adobe InDesign to lay out the pages of your case study, Adobe Stock to find images and design templates and Premiere Pro to include high-quality video, you can best exhibit all of your company’s past successes. Access to assets and data across your team will help you efficiently create a case study that brings in the business.