For certain company logos, starting from an exceptional font and adjusting it from there might be just the ticket. And Adobe Fonts gives you access to more than 18,000 fonts with any Adobe Creative Cloud subscription. Simply add text to your Illustrator file and then perform the convert type to outlines function, and Illustrator will turn the outlines of a font into an editable path.
“I’ll choose a font that works reasonably well. But sometimes there are too many loopy elements or aspects that I don’t love,” says Giffrow. “At that point, it becomes more about fine-tuning spacing between letters, fine-tuning the ends, smoothing out edges, or removing curlicues.”