How to shoot a marketing video.
Planning and practice are key to making a great video and ensuring that you capture your message well. Do as much as possible before you start filming. Nail down a script for narration or voice-over, have an outline or storyboard for the video, and make sure everything works ahead of time. Make sure your goal and message are set so when the camera is rolling, you are confident about the substance of your video and how it will connect with people — and you can ensure the technical aspects of your shoot are set. Using the proper marketing video camera settings is key for shooting successful marketing videos.
“Practice and prepare before the day of the shoot,” says Woessner. “You don’t want to film an entire interview only to later discover your focus was off or the sound was blown out. The more you calibrate and test your equipment, the better.”
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