Get multiple shots and angles of everything you’re filming. “If you’re interviewing people, get a minimum of two angles, so that you can cut away,” says Woessner.
Multiple angles and takes can be beneficial to give you more raw material to work with. “Get more footage than you need; overshoot,” says David Murdico, a creative director at a video advertising agency. Having a variety of takes for a given scene, and filming it at different angles, will give you more flexibility. Overshooting gives you footage you can cut away to, potential B-roll, and wiggle room during post-production.
Video and content marketing.
Videos don’t just live on their own. You have to weave them into a larger content marketing strategy. After you’ve created your marketing video, you need to decide how video marketing and brand videos fit into your overall marketing efforts. Follow the tips below to take your marketing video to the next level.
Optimize your videos for SEO.
Search engines look for keywords in video content just like they do in written content. If you want to capture SEO keywords with your video, make sure those keywords are featured prominently and clearly, and are used well. Keep SEO on your mind while you’re writing a script or editing, to make sure your target audience finds your work.