Best practices for creating lower thirds.
It’s important to understand the impact a lower third has on the composition of your frame. Watch out for clashing colours, crowded type or unnecessary information that can clutter your video. Audience consideration is another factor that can help you to determine the best way to design your graphic. A personal video might feature a modern lower third with more latitude for creative exploration, while corporate lower thirds typically stick to the essential information displayed in the brand’s colours.
Where to find lower third templates.
Premiere Pro comes with a gallery of lower thirds templates, but if you don’t find the effects template you’re looking for, you’ve got a few options.
Check out Adobe Stock.
Search Adobe Stock video templates to choose from hundreds of professional lower third graphics.
Make your own template in After Effects.
Speed up your video editing workflow by using Motion Graphics templates (MOGRTs). These templates are made in After Effects. As you create them you can specify which elements will be editable in Premiere Pro, such as colour, animation and text. Once your MOGRT is loaded into Premiere Pro, you can reuse it as many times as you want. You can also edit directly in Premiere Pro, so there’s no need to return to After Effects to make changes.
Make a lower third in Adobe Photoshop.
You don’t need to use a video maker to create a lower third. You can design your own customised lower third graphic in Photoshop and export your design as a PNG. Make sure to save your PNG with a transparent background for a clean lower third look. Then import that PNG into your video editor of choice and place it on the timeline.
Peruse your plug-in options.
The Adobe Video Partner Finder is a directory of Adobe-approved plug-ins for filmmakers. If you want to expand your app’s capabilities or quickly download a premade lower thirds pack, use this resource to make it happen.