Support Services | Terms and Conditions

Effective Date: September 24, 2026

Adobe Experience Cloud Expert Success (formerly Expert Support) Services Terms

The following terms describe Adobe’s provision of Adobe Experience Cloud Expert Success services (“Expert Success”) to Customer’s applicable Adobe Experience Cloud On-premise Software, On-demand Services, and/or Managed Services set forth on the respective Sales Order(s) between Adobe and Customer (for the purposes of these Expert Success terms, each an “AEC Product” and, collectively, the “AEC Products”). For the avoidance of doubt, only the Products and Services described at this website are AEC Products. More information regarding eligibility and applicability of Expert Success may be obtained by contacting Adobe Customer Support. Adobe may modify these Expert Success terms from time to time, provided that such modifications do not materially diminish Adobe’s obligations or Customer’s rights set forth herein. Any capitalized terms used herein but not defined shall have their respective meanings set forth in the Sales Order between Adobe and Customer for the applicable AEC Product(s).

Live, technical Expert Success services can be provided by Adobe for up to four (4) support admins designated by Customer on the admin console (each, a “Named Support Contact”). Customer’s Named Support Contacts can contact Adobe:

(a) for Priority 1 incidents on a 24x7x365 basis via phone or by initiating a support case, and

(b) for Priority 2 through Priority 4 incidents, during regional business hours via chat (if supported) or by initiating a support case.

The applicable regional business hours are established by the Customer’s billing address in the applicable Sales Order or other Adobe Support purchasing document.

If required, Japanese language support is available* during Japan regional business hours, excluding any national holidays, bank holidays, and days designated by Adobe. Otherwise, Expert Success will only be provided by Adobe in English. If Adobe is contacted for support by individuals other than Named Support Contacts, Adobe may not be able to respond or will request that such support case be initiated by a Named Support Contact.

*Japanese language support is not available for Adobe Commerce

Customer shall allow and enable Adobe to access any applicable Customer systems on which the AEC Products depend, via remote support tools controlled by Adobe, for the purpose of Adobe’s provision of Expert Support services to Customer.

Customer may be eligible for value‑focused advisory activities to support business alignment, adoption, and value realization from Adobe solutions. Value activities are a joint activity between Adobe resources and Customer and are dependent on active engagement by Customer. Such activities are provided at Adobe’s discretion and subject to availability.

To initiate a request for Expert Success services from Adobe (“Service Request”), Named Support Contacts must contact Adobe as described above and specifically identify the purported failure of the applicable AEC Product to perform in accordance with its Documentation. Upon receipt of a properly submitted Service Request, Adobe will undertake commercially reasonable efforts to acknowledge receipt of such Service Request within the identified timeframe below (“Targeted Initial Response Time”) via the same medium of communication by which the Service Request was reported.

The priority of each Service Request will be addressed as follows:

TARGETED INITIAL RESPONSE TIMES FOR EXPERT SUCCESS
Priority	Description	Targeted Initial Response Time	Customer Requirements
(“P1”)	Critical Business Impact: Customer's production business functions are down or have significant data loss or service degradation and immediate attention is required to restore functionality and usability.	1 hour	Customer commits to continuous, 24x7 engagement with Adobe Customer Support until mitigation. If Adobe Customer Support is unable to obtain critical information for managing the support response from Named Support Contacts, Adobe may decrease a P1 Service Request to a lower priority level.
("P2")	Major Business Impact: Customer's business functions have major service degradation or potential data loss, or a major feature is impacted.	2 hours during Adobe’s normal business hours	Adobe support will contact Named Support Contacts during Adobe’s business hours only. If Adobe Customer Support is unable to obtain critical information for managing a support response from Named Support Contacts, Adobe may decrease a P2 Service Request to a lower priority level.
("P3")	Minimal Business Impact: Customer's business functions have minor service degradation but there exists a solution/workaround allowing business functions to continue normally.	4 hours during Adobe’s normal business hours	Adobe Customer Support will contact Named Support Contacts during Adobe’s business hours only.
("P4")	No business impact: General question regarding current product functionality or an enhancement request.	1 business day	Adobe Customer Support will contact Named Support Contacts during Adobe’s business hours only.

Once the Service Request is acknowledged and its priority level verified, Adobe will use commercially reasonable efforts to diagnose the problem and provide a remedy, if available, that could take the form of eliminating the defect, providing updates, or demonstrating how to achieve a workaround or otherwise avoid the effects of the defect using a commercially reasonable level of effort. The Service Request may be escalated within the Adobe Customer Support organization as needed for resolution within a commercially reasonable time frame. Notwithstanding the foregoing, Adobe’s efforts to diagnose and remedy any purported error or issue for Customer is subject to Customer’s Named Support Contacts’ cooperation with Adobe while Adobe is processing the Service Request.

Adobe, in its sole discretion, may provide Customer with an update to an AEC Product which may consist of code corrections, bug fixes, and minor modifications or enhancements to the AEC Product. Adobe’s issuance of an update to an AEC Product will be a replacement of the AEC Product previously licensed and/or provided to Customer and shall in no way be considered a license expansion.

The following provision applies solely to On-premise perpetual licenses and only if Customer is enrolled in a maintenance and support program. “Upgrades” means an upgrade to an AEC Product consisting of a new version release of the AEC Product, or a modification or enhancement to the performance or functionality of the AEC Product made generally available by Adobe that exists in the then-current release of such AEC Product. Adobe, in its sole discretion, may provide Customer with an Upgrade to an AEC Product. Adobe’s issuance of such Upgrade to an AEC Product shall be a replacement of the copy(ies) of the AEC Product previously licensed and or provided to Customer, and shall in no way be considered a license expansion. Following the implementation of any Upgrade, Customer must destroy any previous copies of the applicable AEC Products that are replaced by such Upgrade.

Adobe will provide Expert Support services for an AEC Product solely with respect to the hardware, platform, and operating systems applicable to the AEC Product’s applicable Documentation. Adobe, in its sole discretion, may alter and/or discontinue/sunset (FKA “end of life”) the manufacture and development of, any of the AEC Products and/or the Expert Success services available for such AEC Products; provided, however, Adobe shall use commercially reasonable efforts during Customer’s then-current License Term for such AEC Products to not: (a) materially diminish the applicable level of Expert Success services from the levels described herein; or (b) materially diminish Customer’s other rights or benefits to the affected AEC Products as set forth in the applicable Sales Order.

Notwithstanding the foregoing, the availability of maintenance and support for perpetual On-premise Software licenses of AEC Products are governed by the Support Lifecycle Policy. If any perpetual On-premise AEC Product licensed by Customer has been sunset, as determined by Adobe, Customer may elect to purchase extended support (“Extended Support”) for a maximum period of two (2) years from the sunset date, provided that such Extended Support is made available by Adobe for the perpetual On-premise AEC Product. Without limiting the foregoing, the listed end dates of general support services and/or Extended Support for versions of all AEC Products shall be published here.

Definitions

“Bank of Funds” means the total credits issued by Adobe in connection with an On-premise License.
“Commitment Period” means the total license term commitment for an On-premise License commencing upon the applicable License Term Start Date and continuing until the final License Term End Date identified for such On-premise License in the applicable Sales Order.
“On-premise License” means a term-based (but not perpetual) license to: (i) Adobe Substance 3D, and/or (ii) any Adobe Product and Service that is comprised solely of On-premise Software components and does not include access to any On-demand Services or Managed Services. For clarity, any licenses obtained through VIP are not On-premise Licenses for the purposes of this section.
“Partner” means, if Customer did not pay Adobe directly, the partner that paid or pays Adobe directly for Customer’s On-premise License.

Application

By providing notice in accordance with the “Auto-Renewal” section below, Customer may apply this “Special Offer Specific to On-premise Software Licenses” to any Sales Order for the purchase of an On-premise License(s) that incorporates by reference these Adobe Experience Cloud Support Terms, excluding specifically Sales Orders entered into by the U.S. Federal Government (Sales Orders with state and local governments are not excluded) and Sales Orders under which Customer or Partner, as applicable, is purchasing an On-premise License for deployment within the People’s Republic of China. If a Sales Order does not include these Adobe Experience Cloud Support Terms, but is otherwise not excluded as set forth in this section, Customer may still apply this “Special Provision Specific to On-premise Software Licenses” by providing Adobe notice in accordance with the “Auto-Renewal” section below.

Successive Monthly Terms

For each On-premise License, the license period is monthly. The Commitment Period is comprised of successive monthly license terms. For example, a three-year Commitment Period with a License Term Start Date of February 10th is comprised of 36 successive monthly terms, each monthly term commencing on the 10th of the month.

Auto-Renewal

During the Commitment Period, On-premise Licenses will automatically renew month to month unless Customer, or Partner if applicable, provides 10 days prior written notice of its intent not to renew. Customer’s or Partner’s exercise of this option not to renew (thereby acceptance of this offer) will automatically result in termination of the On-premise License at the end of the applicable monthly period (the “Termination Date”).

Bank of Funds

Upon the Termination Date, Customer or Partner, as applicable, will have a Bank of Funds balance in an amount equal to the remaining prepaid and unused fees received by Adobe directly or through a Partner for the applicable On-premise License. Such bank of funds will be held for the Customer’s benefit in accordance with these terms.

Customer’s and, if applicable, Partner’s obligation to pay the total fees for the entire Commitment Period shall survive such termination (each remaining payment a “Surviving Payment”).

Adobe will credit any Surviving Payment made to Adobe by Customer or Partner, as applicable, after the Termination Date to the applicable Bank of Funds.

Customer or Partner, as applicable, may apply its Bank of Funds to any “net new,” separate, mutually agreeable Sales Order for Adobe Products and Services for Customer.

Customer or Partner, as applicable, may not apply its Bank of Funds toward any outstanding or upcoming payment due on a Sales Order executed prior to the applicable Termination Date.

Customer or Partner, as applicable, may not apply its Bank of Funds toward payment of any fees due on a renewal of Products and Services purchased prior to the applicable Termination Date.

Each unused Bank of Funds shall expire without any refund 120 days after the final License Term End Date for the relevant On-premise License identified in the applicable Sales Order.

For clarity, nothing in this paragraph relieves Customer or Partner, if applicable, of its payment obligations as scheduled under any Sales Order under which Customer terminates an On-premise License that gives rise to a Bank of Funds.

Termination of Any On-premise License

Upon termination of any On-premise License hereunder, Customer will discontinue all further use and deployment of the On-premise License, immediately uninstall and destroy all copies of such Products and Services and provide written evidence of such destruction.

If Customer has purchased Adobe Experience Cloud Ultimate Success Services (“Ultimate Success”) pursuant to an executed Sales Order, Adobe will provide Customer with additional or enhanced support obligations for eligible AEC Products as described below. These additional or enhanced obligations are supplementary to or replace the Expert Success terms described above, where applicable. For the avoidance of doubt, the above terms and conditions for Expert Success will apply to the support provided by Adobe to Customer, except to the extent such terms and conditions are supplemented or replaced by the below Ultimate Success terms. Adobe’s obligations to deliver Ultimate Success are limited to the applicable AEC Product for which Ultimate Success was purchased. Adobe may modify these Ultimate Success terms from time to time, provided that such modifications do not materially diminish Adobe’s obligations or Customer’s rights set forth herein.

Ultimate Success: Targeted Initial Response Times

The priority of each Service Request for Ultimate Success customers will be addressed as follows:

TARGETED INITIAL RESPONSE TIMES FOR ULTIMATE SUCCESS
Priority	Description	Targeted Initial Response Time	Customer Requirements
(“P1”)	Critical Business Impact: Customer's production business functions are down or has significant data loss or degradation of services and immediate attention is required to restore functionality and usability.	15 minutes, 24x7 issue support	Customer commits to continuous, 24x7 engagement with Adobe support until mitigation. If Adobe support is unable to obtain critical information for managing the support response from Named Support Contacts, Adobe may decrease a P1 Service Request to a lower priority level.
("P2")	Major Business Impact: Customer's business functions has major degradation of services or potential of data loss, or a major feature is impacted.	30 minutes, 24x5 issue support*	Adobe support will contact Named Support Contacts. If Adobe support is unable to obtain critical information for managing a support response from Customer Named Support Contacts, Adobe may decrease a P2 Service Request to a lower priority level.
("P3")	Minimal Business Impact: Customer's business functions has minor to no degradation of services with a solution/workaround allowing business functions to continue.	1 hour, 24x5 issue support*	Adobe support will contact Named Support Contacts.
("P4")	No business impact: General question regarding current product functionality or an enhancement request.	1 business day*	Adobe will contact Named Support Contacts during Adobe’s regional hours only.

*Japanese language support for P2-P4 Service Requests is available during regional business hours in Japan.

Support Services Manager

Adobe will provide a Support Services Manager (the “SSM”). The SSM will provide oversight of all support activities related to Customer’s use of the supported AEC Products. This includes coordinating internal Adobe resources to deliver status updates, drive issue resolution, and lead root cause analysis to provide actionable insights on business-critical escalations.

Escalation Management

Customer may escalate Service Requests through the support portal by liaising with Customer’s designated Adobe support contact. Service Request escalations, where applicable, will be addressed through cross-department escalation collaborations to Adobe’s engineering, management, and support teams. Adobe will provide Customer with recurring reviews and updates on the escalated Service Requests.

Case Reviews

Adobe will provide regularly-scheduled reviews of Customer’s open Service Requests to align on case description, business impact, status, priority, and next steps.

Ultimate Success: Named Support Contacts

Under Ultimate Success, Customer shall be entitled to an expanded capacity of up to fifteen (15) Named Support Contacts per AEC Product (increased from four (4) per AEC Products for Expert Success). Named Support Contacts can submit issues through all available channels and interact as needed with Adobe’s technical support team on behalf Customer. One (1) such Named Support Contact can also be designated as Customer’s account administrator, allowing self-service updates to the list of Named Support Contacts, as well as limited permission settings, via the Adobe-provided support portal.

Ultimate Success: Live Telephone Support

Customer can submit support cases via phone for all P1 through P4 issues during regional support hours. There are no upper limits on the number of times Customer’s Named Support Contacts can make such phone calls. Customer can also request a call back from support or request a meeting to demonstrate or work through an issue using a shared remote desktop session.

Technical Account Management

Under Ultimate Success, Customer will be entitled to a Technical Account Manager (“TAM”) to coordinate proactive services activities on the selected AEC Product(s) for the selected Customer business units. The TAM and proactive services will be limited to the number of AEC Products specified in the executed Sales Order and the Customer business units specified in the mutual action plan, as mutually agreed between Adobe and Customer. A mutual action plan will be created by Adobe and Customer at the start of the Ultimate Success services detailing the AEC Product(s), Customer business units, activities, and objectives, to be addressed by the proactive services. The TAM and proactive services will be available during Adobe’s regional business hours. The following are descriptions of typical proactive services available for Ultimate Success.

Service Reviews

Adobe will provide Customer with regularly-scheduled reviews of Ultimate Success benefits, support metrics, and value illustration, including a forward-looking delivery plan.

Environment Review

High-level environment review (does not include custom code). Proactively assess existing technical environment against Customer’s KPIs and industry best practices to help Customer attain increased value realization from the licensed AEC Products.

Product Roadmap Review:

Compare and align Adobe’s solution roadmap with Customer’s roadmap to mitigate risk and plan for major changes, and well as help Customer understand Adobe’s release process.

Maintenance Best Practices & Guidance

Share maintenance best practices and recommend latest fixes to ensure platform is up-to-date. Recommend and install fixes for known issues to avoid common problems.

Release Preparation and Review

Enablement on new features and maintenance/troubleshooting activities with focused walkthroughs on leveraging relevant new AEC Product features.

Event Planning:

Capture event roadmap (go-lives, campaigns, product launches, roll-outs). Assist and guide Customer through the event planning phase.

Deskside Coaching:

Consists of a 1:1 conference call with a technical expert that covers a how-to topic or best practices to assist users with a specific AEC Product feature.

Upgrade/Migration Planning:

Guidance on major environment changes to best manage new AEC Product versions.

Implementation Readiness:

Advisory service for newly licensed/never deployed AEC Products to launch with best practices and/or to help detect planning and design errors early in the planning process.

Customer Success:

Under Ultimate Success, Customer will be entitled to customer success resources to foster adoption, change management, and value realization from AEC Products. Customer success is a joint activity between Adobe customer success resources and Customer that is dependent on active engagement by customer.

Fair Use Policy:

Adobe does not impose strict usage limits on the proactive services of Ultimate Success. However, to ensure equitable access and maintain service quality, Adobe reserves the right to monitor usage patterns and identify sustained excessive consumption.

Excessive consumption may include, but is not limited to, requests substantially exceeding typical customer volumes by more than 50% over a sustained period, utilization causing noticeable degradation in Adobe’s service quality for other customers, or persistent demand for resources significantly above average utilization patterns observed across comparable accounts. Adobe retains sole reasonable discretion to determine what constitutes excessive use based on comparative industry standards and typical usage across its customer base.

If such usage is detected over a sustained period (typically three (3) consecutive months), Adobe will initiate a structured remediation process as follows:

Step 1: Notification – Adobe will notify the Customer via email, outlining the observed excessive usage and potential impacts.  

Step 2: Collaborative Review – Adobe will schedule a session with the Customer to understand the root cause, clarify intended usage scenarios, and agree on remediation steps.   

Step 3: Remediation Window – The Customer will have thirty (30) calendar days to implement the mutually agreed-upon remediation measures.  

Step 4: Enforcement – If excessive usage persists post-remediation window, Adobe may, at its reasonable discretion, enact enforcement measures including but not limited to:

Temporarily limiting access to impacted resources or features.
Suspending the Customer's ability to request additional proactive services until corrective action is taken.
Recommending and facilitating Customer transition to a more suitable support or services offering.

Both Adobe and Customer agree to act in good faith and make reasonable efforts to resolve issues regarding usage collaboratively before enforcement actions are undertaken. Adobe will strive to minimize disruption and will inform Customer clearly of any action taken and steps required for service restoration.

Notwithstanding any term herein to the contrary, Ultimate Success will automatically renews for successive periods of twelve (12) months (so long as the applicable AEC Product licenses also renew), unless either party provides written notice to the other party of its intent not to renew at least 30 days prior to the expiration date of the then current term
Customer will provide a resource contact to coordinate Customer’s responsibilities, including, if applicable, any activities, due dates, resources, and internal development for Customer’s team. If any information, resources, work requirements, or decisions to be made by Customer are delayed (e.g., Customer platform owner not being available), Adobe will not be responsible for the consequences of such delays.
Customer acknowledges that there is no express or implied commitment from Adobe that all activities listed as recommended or typical can or will be completed in the duration of their Ultimate Success program term.
Proactive services may be performed using off-shore and/or on-shore team members. The proactive services may be performed outside of the Customer’s main business hour time zone. Proactive services performed using off-shore resources will be provided in English language.
Customizations to AEC Products are not in scope for Adobe Support Services. Customer is solely responsible for the creation and deployment of customizations to an AEC Product (including scripts, components, templates, etc.) and any impacts resulting from such customizations.
Availability of Adobe resources (e.g. Support Services Manager, TAM, and technical personnel etc.) are subject to a four (4)-week scheduling lead time from the date Ultimate Success was purchased by Customer. Such lead time may be expedited but is dependent on resource availability.
The Ultimate Success coverage scope is limited to the applicable AEC Product for which Ultimate Success was purchased. Should Customer purchase new AEC Products not covered by the existing coverage scope or for expansion of an existing AEC Product covered by Ultimate Success, Customer will be required to purchase additional Ultimate Success to cover the new AEC Products or expanded scope of the existing AEC Products.

Advanced Cloud Support Add-On Service

Customers who have licensed Adobe Experience Manager Cloud Service (“AEM Cloud Service”), with either Expert Success or Ultimate Success, have the option to purchase the Advanced Cloud Support Add-on Service (“Advanced Cloud Support”). As a part of Advanced Cloud Support, Customer will have access to a team of cloud subject matter experts who will be able to provide applicable guidance for AEM Cloud Service, including technical and operational governance, customization best practices, and solution adoption and optimization. Advanced Cloud Support typically consists of the following activities:

Migration prep
Check-point calls
Production handover call
Testing guidance
Caching guidance
Optimization at scale guidance
Business process outsourcing guidance
Process monitor guidance

Advanced Cloud Support resources will only support the activities listed above. The Advanced Cloud Support activities are not interchangeable with any other engagement(s). Depending upon the customer's AEM Cloud Service environment, one (1) add-on of the Advanced Cloud Support Service must be purchased per geographic region (e.g. North America, EMEA, APAC, Japan). Customer acknowledges that there is no express or implied commitment from Adobe that all activities listed as recommended or typical can or will be completed in the duration of their Advanced Cloud Support term.

Notwithstanding any term herein to the contrary, the Advanced Cloud Support automatically renews for successive periods of twelve (12) months (so long as the related AEM Cloud Service license is also renewed), unless either party provides written notice to the other party of its intent not to renew at least 30 days prior to the expiration date of the then current term.

Designated Advanced Cloud Support Add-On Service

Customers who have licensed Adobe Experience Manager Cloud Service (“AEM Cloud Service”), with Ultimate Success, have the option to purchase the Designated Advanced Cloud Support Add-on Service (“Designated Advanced Cloud Support”). As a part of the Designated Advanced Cloud Support SKU, Customer will have access to a designated cloud subject matter expert who will be able to provide applicable guidance for AEM Cloud Service, including technical and operational governance, customization best practices, and solution adoption and optimization. Designated Advanced Cloud Support typically consists of the following activities:

Migration prep
Check-point calls
Production handover call
Testing guidance
Caching guidance
Optimization at scale guidance
Business process outsourcing guidance
Process monitor guidance

A Designated Advanced Cloud Support resource will only support the activities listed above. The Designated Advanced Cloud Support activities are not interchangeable with any other engagement(s). Depending upon the customer's AEM Cloud Service environment, one (1) add-on of the Designated Advanced Cloud Support must be purchased per geographic region (e.g. North America, EMEA, APAC, Japan). Customer acknowledges that there is no express or implied commitment from Adobe that all activities listed as recommended or typical can or will be completed in the duration of their Designated Advanced Cloud Support term.

Notwithstanding any term herein to the contrary, Designated Advanced Cloud Support automatically renews for successive periods of twelve (12) months (so long as the related AEM Cloud Service license is also renewed), unless either party provides written notice to the other party of its intent not to renew at least 30 days prior to the expiration date of the then current term.

Technical Account Director Add-On Service

Customers who have purchased Ultimate Success have the option to purchase the Technical Account Director Add-on Service (“TAD Support”). TAD Support consists of a dedicated named Adobe Technical Account Director (“TAD”) who shall be provided in addition to the Technical Account Manager (“TAM”) already provided under Customer’s Ultimate Success benefits. In addition to the TAM services, the TAD will also help provide leadership oversight, governance guidance, and services orchestration for the Customer across the applicable AEC Product(s).

TAD Support consists of, and may include some of the following typical activities:

Executive stakeholder relationship management
Coordinate, track, and report on overall engagement status and outcomes
Manage engagement model and review cycle
Help influence delivery milestones

Notwithstanding any term herein to the contrary, the TAD Support automatically renews for successive periods of twelve (12) months (so long as the related Ultimate Success level also renews), unless either party provides written notice to the other party of its intent not to renew at least 30 days prior to the expiration date of the then current term.

Event Management Add-on Service

Expert Success or Ultimate Success customers who have purchased the Event Management Add-On Service (“Event Management Support”) to manage key events (e.g., launches, campaigns, go-lives, upgrades, migrations, releases, global marketing events, Customer-specific events, etc.) will receive support, coverage, and mitigation plans during those important business events.

Event Management Support consists of planning, execution, and monitoring activities, and may include the following typical activities:

Capture event profile and details
Outline support and guidance requirements
Review volume/load forecasting and thresholds
Review event action plan, including resource requirements and coverage
Create support plan for the event, including defining and agreeing on the monitoring requirements, highlighting critical time segments, and key AEC Product metrics to be monitored during the event
period(not to exceed five (5) calendar days)
Notify and coordinate with Adobe internal teams relevant to the support plan
Configure, tune, and/or implement minor changes needed for event in applicable AEC Products
Establish enhanced monitoring of critical data and activities during the event phase and share operational updates and progress
Post-event, share event summary and top learnings

Event Management resources may only support the activities listed above. The Event Management Support activities are not interchangeable with any other engagement(s). Customer acknowledges that there is no express or implied commitment from Adobe that all activities listed as recommended or typical can or will be completed in the duration of the Event Management Support term.

All-Onshore Add-On (ONSHORE SUPPORT)

For customers who have purchased the All-Onshore Add-On (ONSHORE SUPPORT), Adobe Support will be delivered using onshore, in-country resources, in lieu of offshore resources. For P1 support activities under ONSHORE SUPPORT, Adobe Support will only be available during regional business hours.

1. Definitions

As used in these Terms and Conditions:

“Activation” refers to a defined engagement executed by Adobe Professional Services to enhance the use and adoption of Adobe Experience Cloud (“AEC”) Products
“Activation workstream” refers to the designated team of Adobe experts from the Adobe Professional Services team that are assigned to complete a specific activation

2. Overview

Ultimate Success with Integrated Services (“Subscription”) is a paid Professional Services subscription offered by Adobe that provides direct, on-demand access to Adobe Professional Services resources for guidance on implementation and usage of all AEC product(s) covered under the applicable enterprise agreement(s).

This Subscription includes access to a named Enterprise Architect (“EA”), a dynamic team of Adobe consultants, hands-on Activations delivered in 4–12-week agile sprints, and a flexible Professional Services delivery model. The EA brings architecture expertise and is responsible for coordinating Activations, providing governance guidance, and orchestrating internal Adobe resources.

Adobe will provide a pooled team of technical and business consulting experts based on the licensed AEC product(s) and the scope of each Activation. Activations are recommended by the Enterprise Architect and jointly aligned with the Customer as part of a delivery roadmap, which is incorporated into a broader mutual action plan.

These Terms and Conditions govern the Subscription and supplement, incorporating by reference the Adobe Enterprise Licensing Terms.

3. Activations

The Customer may request Adobe Professional Services to identify Activations that can be done on the Customer’s behalf. Adobe Professional Services will use their expertise to determine the optimal method for executing these Activations.

Once an Activation is identified and requested by the Customer, Adobe Professional Services will execute the Activation utilizing their expertise.
Adobe Professional Services may also proactively suggest Activations that the Customer can request.

The number of Activation requests is unlimited, but this Integrated Services offer is limited to the execution of a single Activation at any point in time during the contract term, unless the Customer has purchased additional Activations, in which case Integrated Services offers may be executed in parallel, across multiple activations, up to the purchased quantity of Activations. Activations running in parallel with each other must be on separate AEC Products or across separate business units and will be delivered by additional Activation workstreams.

Examples of Included Activations:

The following are examples of Activations that may be requested by the Customer to enhance the use and adoption of the AEC Product(s) associated with this service. This list is not exhaustive:
- Use Cases and Workflows: Help the Customer execute out-of-the-box use cases and subsequent expansion use cases. Examples include repeat purchase, customer acquisition, purchase frequency, abandonment, cross-sell and upsell, and lapsed re-engagement.
- Technology Configuration: Assist the Customer in configuring and enhancing the AEC Product(s) licensed and associated with this Sales Order. This includes activating and tailoring new technology features to meet evolving needs and enable targeted use cases, without engaging in custom, complex or substantial upfront implementation efforts.
- Adoption: Help the Customer with adoption, organizational readiness, operating models, and change management to ensure value realization associated with the Activations and AEC Product(s).
- Expert services: Guide the Customer in optimizing the technology, reviewing architecture diagrams, and developing AI plans.

Duration: Each Activation typically runs from 4 to 12 weeks in duration

Please refer to Appendix A for a full list of Activations.

Types of Excluded Activations:

The following are examples of Activations that are not available through this service. These Activations require separate Professional Services projects. This list is not exhaustive:
- Integrations: Developing custom code for complex 3rd party integrations
- Custom Code: Developing extensive, complex custom code for the Customer
- Migrations: Large complex, migrations
- Accelerated Timelines: Project work requiring Activations to be completed an accelerated timeline with a larger number of resources

Project Governance

The EA is available to host a kickoff session and run recurring inspection cadence, status updates, and performance readouts to bring visibility into the accomplishments, risks, dependencies, and impediments to progress.

Service Requests & Delivery Methodology

The Adobe Professional Services team delivers services upon Customer request. The Adobe Professional Services team will provide instructions on requesting Activations.

Service Hours

The Activations in these Terms and Conditions are provided by the Adobe Professional Services team during mutually agreed standard business hours, excluding national/local holidays, Adobe designated holidays.

4. Excluded Services

The issues below are out of scope for Ultimate Success with Integrated Services:

Exclusions	Recommended path to resolution
Assistance with usernames or password resets and lockouts due to incorrect login attempts.	It is recommended that users leverage the “Forgot your password?” link or contact the Customer’s help desk or system administrators to reset credentials or unlock accounts.
Incident management or operations support relating to system availability, security, uptime, performance, or errors in the production application and corresponding SLAs.	Visit Adobe Trust Center to check current system and subscribe to incident alerts and scheduled maintenance. You can also find information on Adobe’s Privacy, Security and Compliance policies and measures. Customer’s designated support contacts can reach out to Adobe Customer Care or contact the Customer’s Adobe Admin Console administrators to raise a support ticket.
Assistance with assessing product security, vulnerability, or performance.	Contact your Adobe Sales Named Account Executive or your Adobe Customer Success Manager for assistance.
Assistance with Adobe products other than licensed AEC Product(s).	Contact your Adobe Sales Named Account Executive or your Adobe Customer Success Manager for assistance.
Assistance with integrations developed by 3rd party vendors or service providers.	The Adobe Professional Services team will assist with integrations developed by Adobe. For other integrations, contact the vendor or service provider of your 3rd party enterprise application or integration.
Assistance with hardware or software other than licensed AEC Product(s).	Contact their hardware vendor or service provider for any assistance with installing, configuring, maintaining, or troubleshooting hardware equipment– including computers, hard drives, network equipment or peripherals.
Development, quality assurance, or implementation of custom code (‘development work’) on 3rd party systems on behalf of the customer.	Contact your Adobe Sales Named Account Executive or your Adobe Customer Success Manager for assistance with execution of a separate sales order to procure Professional Services for development on Customer’s homegrown or 3rd party systems.
Enhance core functionality in Adobe’s products	The Adobe Professional Services team will not enhance core functionality in Adobe’s products. Enhancements to Adobe Products require feature requests to be submitted to Adobe product management.
Quality assurance or implementation of scripts, assets or components created by the customer within its in-house or enterprise solutions other than with the licensed AEC Product(s).	Leverage Customer’s in-house technical experts, or a systems integration service providers of your choosing to assist with such Activations.
Operate Adobe products	The Adobe Professional Services team will not operate licensed AEC Product(s)on behalf of the Customer. The Adobe Professional Services team will also not delete artifacts or set retention policies to delete artifacts on the Customer’s behalf. These Activations must be performed by the Customer.
Legal compliance auditing or validation	The Adobe Professional Services team will not perform legal compliance auditing or validation, including but not limited to GDPR, FDA 21 CFR Part 11, PCI, PII or HIPAA.

5. Team Structure

Customer Roles

Customer will assign resources to deliver the responsibilities in the following roles. A single person may perform multiple roles, and roles may be needed at different points in time based on provided requirements & planning.

Customer Executive Sponsor (Typically a CXO or VP)

Drive the vision and strategy.
Gain the organization’s buy-in and alignment on the program.
Sponsor budget and resources for the team.
Review attainment of goals and objectives and guide focus and priorities of the program.
Final decision maker on goals and objectives.

Customer Program Manager

Ensure the availability and engagement of resources required on the program.
Develop and executes plans for governance, communications, and change management.
Manage resolution of risks and dependencies across related enterprise initiatives.
Drive ownership and accountability for meeting performance expectations

Customer User(s) (Typically marketers, operations and IT)

Share current strategic plans and marketing campaigns.
Share KPI dashboard and reports.
Share process flow for content and campaigns.
Share current architecture.
Share organization chart.
Communicate user experience.
Serve as end-user testers for user acceptance testing.
Attend training and demo sessions.
Undergo self-service training.
Share performance data.

Customer Administrator(s)

The Customer may choose to have one or more administrators, depending on the scope of deployment and portfolio of Adobe products purchased by the customer. The administrators will be responsible for the following:

Admin Console
- Assign licenses to users and groups and manage product profiles.
- Create, update, and remove user accounts, which entitle end users to Adobe products & services.
- View, create, and download license assignment reports and track changes made in the Admin Console.
- Manage individual user folders, shared folders, view storage quota consumed by users.
- Download pre-configured packages or create them for desktop apps that you plan to deploy.
- Claim domains, limit access to sharing features, add notes for end users, set password protection levels.

Customer Enterprise Systems Support Team (Optional)

Provide issue resolution and troubleshooting support to users of licensed AEC Product(s).
Update and maintain knowledge base and help documentation on enterprise solutions.
Collaborate with Adobe Customer Care for resolution of product issues and implement recommended resolutions.

Customer Enterprise Architect and Technical Lead (Optional)

Provide subject matter expertise on Customer’s enterprise architecture, including design, integration and security protocols and development conventions.
Evolve enterprise architecture with introduction of new technology and tools and retirement of incumbent ones.
Responsible for configuration and setup of user management (often SAML).

Customer Systems Integration Developer(s) (Optional)

Build integrations with home-grown or 3rd party enterprise systems.
Build customizations to extend licensed AEC Product(s) functionality for business specific requirements.

Adobe Professional Services Roles

Adobe will assign one or more pooled resources, as appropriate, to perform the responsibilities in the following roles.

Adobe Enterprise Architect

Leads hands-on workshops and implement Activations
Strategic technical advisor responsible for designing and coordinating future-ready experience architectures that align Adobe platform capabilities with customer business goals.

Adobe Program Manager

Create and maintain the project plan and execution roadmap.
Manage the scope, schedule, and quality of services within the scope of these Terms and Conditions.
Identify and mitigate risks, manage dependencies and escalations, drive resolution for roadblocks.
Drive conversations and communications to maintain visibility into progress on key milestones.
Intake on new Activations.
Runs recurring inspection cadence, status updates, and performance readouts.

Adobe Technical Consultant(s)

Subject matter expert to support workshop and implementation Activations for specific AEC Product(s).

Adobe Business Consultant(s)

Subject matter expert to support workshop and adoption or optimize Activations for specific AEC Product(s).

6. General Assumptions

The Parties hereby agree that:

6.1) Existing implementations have been completed following Adobe best practices.

6.2) Customer will identify a Program Manager resource responsible for ongoing work with Adobe.

6.3) Customer’s Program Manager will coordinate Customer’s responsibilities, including if applicable: any Activations, due dates, resources, and internal development for Customer’s team.

6.4) Customer resources will provide timely responses to requests from Adobe.

6.5) Customer is responsible for conducting testing of delivered use cases.

6.6) As part of the Professional Services, Adobe’s consultant(s) will work under the reasonable supervision and direction of the Customer. Customer will prioritize the tasks to be performed by the Adobe consultant(s). Customer agrees that Professional Services are provided up to the fair use limitation described in section 7 “Fair Use Policy” of these Terms and Conditions, and that some Activations may not be completed within such fair use limitation purchased under the Agreement.

6.7) Customer must provide all necessary information, resources and requirements to Adobe before Adobe commences providing the Professional Services under this engagement. If any such information, resources, requirements, or decisions to be provided by Customer are delayed, or Customer fails to meet its obligations set out in these Terms & Conditions, Adobe will not be liable or responsible for the consequences or damages caused by such delays or failure.

6.8) Adobe typically requires a 4-week scheduling lead-time from the Effective Date to hold a kickoff session. This timeframe may be expedited but is dependent on Adobe resource availability.

6.9) Upon conclusion of the Professional Services engagement under these Terms and Conditions, if Customer policy permits and upon Adobe’s written request, Customer agrees to provide Adobe with a reference and/or collaborate on joint marketing Activations for current or prospective Adobe customers.

6.10) Any additional Professional Services purchased by the Customer are subject to the execution of a separate Sales Order.

6.11) In case of product issues reported by Customer, this information will be shared with the respective customer care support team in Adobe and resolution of such issues are outside the scope of these Terms and Conditions.

7. Fair Use Policy

Adobe does not impose strict usage limits on the services provided through Ultimate Success with Integrated Services. However, to ensure equitable access and maintain service quality, Adobe reserves the right to monitor usage patterns and identify sustained excessive consumption.

For the purposes of this subscription, Adobe defines “fair use” of the Ultimate Success with Integrated Services Activations as more than 18 activations per Activation workstream per contract year. This threshold is intended to guide reasonable usage expectations and ensure consistent service availability across all customers.

If such usage is detected, Adobe will initiate a structured remediation process as follows:

Step 1: Notification – Adobe will notify the Customer via email, outlining the observed excessive usage and potential impacts.  

Step 2: Collaborative Review – Adobe will schedule a session with the Customer to understand the root cause, clarify intended usage scenarios, and agree on remediation steps.   

Step 3: Remediation Window – The Customer will have thirty (30) calendar days to implement the mutually agreed-upon remediation measures.  

Step 4: Enforcement – If excessive usage persists post-remediation window, Adobe may, at its reasonable discretion, enact enforcement measures including but not limited to:

Temporarily limiting access to impacted resources or features.
Recommending and facilitating Customer transition to a more suitable support or services offering.

8. Modifications

Adobe may modify these Terms and Conditions from time to time, provided that such modifications do not materially diminish Adobe’s obligations or Customer’s rights set forth herein.

APPENDIX A: Integrated Services Activation Menu

Planning Activations

Value Framework: Conduct maturity assessments, competitive analysis, plan impactful KPIs, and build frameworks with a focus on business value.
Optimization Assessment: Analyze existing implementations and identify technical areas of optimization.
People & Process Evaluation: Org readiness and change management strategies to support the successful adoption and sustained impact of new technologies and business capabilities.
Roadmap Development: MarTech roadmap development, define, prioritize, and document use cases for activation.

Adoption Activations

Feature Configuration: New product feature configuration and initial setup. This includes activating popular integrations.
Capability Deployment: Configure and activate a new use case using existing technology, features, data flows, and skillsets.
Workflow Tune-Up: Technical validation to optimize workflows, tool training, job aids, and runbook with current technologies.

Execution Activations

Development Validation: Build technical requirements, architecture, and plan to implement or configure applications.
Proof of Concept: Fast MVP product setup and configuration for initial launch or proof of concept. Ideal for early test and learn before scaled deployment.
Modernization: Existing technology assessment, data reviews, product upgrades, and migrations.
Targeted Fix: Provide hands-on and minor code fixes identified from troubleshooting with the Ultimate Success team.

Semrush Customer Support Terms and Conditions

These Semrush Customer Support Terms and Conditions ("Semrush Support Terms ") form part of the Adobe Sales Order between Adobe and Customer for the applicable Semrush Products and Services and will govern the rights and obligations of Adobe and the Customer in relation to the Semrush support services provided by Adobe. Adobe may modify these Semrush Support Terms from time to time, provided that such modifications do not materially diminish Adobe’s obligations or the Customer’s rights set forth herein when taken as a whole. Any capitalized terms used but not defined shall have their respective meanings set forth in the Agreement, as such term is defined in the Sales Order between Adobe and Customer for the applicable Semrush Products and Services.

For the avoidance of doubt, the Semrush Support Terms apply solely to the applicable Semrush Products and Services and do not extend to any other Adobe Products and Services. Similarly, neither the Adobe Experience Cloud Application’s Support Terms nor the Adobe Creative Cloud & Document Cloud Support Terms extend to Semrush Products and Services.

1. Provision of Support

During the License Term, Customer may receive:

Online Support. Customer may submit support and related requests via an online webform that is available at https://www.semrush.com/kb/support/.
Each request is given a unique identification number.
Customer agrees that when it submits a support request, Adobe may access its Customer account in order to assist with the request.

2. Customer Responsibilities

Adobe’s obligations regarding support are subject to the following:

Customer will report to Adobe problems and provide Adobe with all necessary information, access, and full good faith cooperation reasonably necessary to facilitate the provision of the support. Customer’s failure or delay in its performance of any of the foregoing shall relieve Adobe of its obligations under these Semrush Support Terms to the extent that such obligations are dependent upon Customer’s performance.

3. Excluded Support Services

The issues below are out of scope for Semrush support:
Use of the Services in a manner for which it was not designed, including in breach of the Agreement;
Third Party Products and Services that are not provided by Adobe, including those third party products and services which are used within the Products and Services;
Consulting questions not related to the Products and Services;
Support does not cover professional or consulting services, including, consultations regarding the marketing and marketing strategy;
Adobe reserves the right to refuse to provide Semrush support if Customer uses excessive language, including but not limited to obscene language, cursing, derogatory comments, or racial slurs.

4. Disclaimer

Adobe will use commercially reasonable efforts to provide the support under these Semrush Support Terms; however, Customer acknowledges that Adobe cannot guarantee that every question, problem, or issue reported by Customer can or will be resolved. Nothing in these Semrush Support Terms shall expand or add to any warranty for the Products and Services set forth in the Adobe Sales Order governing the use of the Products and Services.

Other than the warranties provided in the Agreement, Adobe provides no warranty, express, implied, or statutory including, without limitation any implied warranty of merchantability, fitness for a particular purpose, title or non-infringement of third-party rights related to services or support that may be provided hereunder.

5. Independent Contractor

All work performed by Adobe in connection with the support described in these Semrush Support Terms shall be performed by Adobe as an independent contractor and not as Customer’s agent or employee. Adobe will determine, in its sole and reasonable discretion, the appropriate Adobe resources to be used in performing the support, on an as-available basis.

1. Definitions

As used in these Terms and Conditions:

“CSP” refers to the Consulting Services Program, specific to Semrush products, purchased by Customer pursuant to a Sales Order, as further described herein.
“CSP Subscription Term” refers to the CSP subscription term listed for the CSP on the Sales Order to which this CSP is related, as identified by the Start Date and End Date set forth therein.
“Tier” refers to the CSP Subscription tier purchased by Customer under the Sales Order (e.g., Bronze, Silver, Gold, or Platinum), which determines the maximum number of CSP Services Hours available to Customer in any calendar month, as set forth in the Sales Order.

2. Overview

The CSP is a standardized, subscription-based services offering that provides Customer with duration-based, subject matter expert consulting, onboarding and/or advisory services to assist with the use of Semrush’s standard, off-the-shelf software-as-a-service platform, integrations, and APIs.

This CSP includes access to a consulant who, upon request from Customer, will work with Customer to review Customer’s current state, strategic imperatives, and specific business objectives as they pertain to the Semrush platform and to develop and agree upon an engagement plan under the CSP.

3. CSP Scope of Work

CSP hours will be provided for up to the number of hours per month set forth in Customer’s Tier under the Sales Order. Such hours are allocated and measured on a monthly basis during the CSP Subscription Term; they do not accumulate, carry over, or roll over from one month to the next, and any portion of a month’s hour allotment that is unused by Customer as of the end of that month is forfeited.
The CSP fees set forth in the Sales Order are consideration for Customer’s access to up to the applicable monthly hour allotment described above — that is, for the availability of CSP advisory resources — and not for the specific number of hours actually used or the delivery of any specific deliverable, task, milestone, or outcome.
The CSP may include the Professional Services described in the CSP Service Menu below, but ultimately the scope of work to be provided will be agreed upon by the parties and directed by the Customer’s requests and direction, subject to Section 5 (Team Structure) and the monthly hour allotment described above. For clarity, Adobe will not automatically deliver all CSP Services listed in the CSP Service Menu.

CSP Service Menu:

The following are typical examples of Professional Services that may be requested by Customer under the CSP to enhance the use and adoption of the Semrush platform. This list is illustrative only and not exhaustive.

Category	Services
Strategic & Planning	Competitive landscape analysis and benchmarking; keyword and prompt strategy, topic modeling, and search intent refinement; content strategy advisory and editorial roadmap alignment; AI-era search and visibility adaptation guidance; strategic roadmap development, sequencing, and refinement support; structured planning sessions to align marketing, content, and SEO/GEO initiatives.
Performance & Technical Review	SEO and GEO visibility and digital performance reviews leveraging Semrush platform data; technical SEO and GEO health reviews and prioritized recommendations; backlink, authority, and site performance analysis; targeted audits addressing technical health, content performance, competitive shifts, and visibility trends; documented findings and prioritized recommendations; identification and prioritization of growth opportunities aligned to business objectives.
Platform Adoption & Optimization	Feature utilization analysis and optimization recommendations; platform configuration and integration advisory; workflow and platform adoption optimization guidance; scalability and platform usage best practice recommendations; advisory related to platform configuration, access controls, and permissioning; admin best practice coaching; content migration advisory guidance.
Ongoing Advisory	Advisory guidance regarding platform implementation best practices and tactical execution; working sessions to support internal enablement and clarity; performance reporting summaries and insight reviews; quarterly business review support; ongoing consultative access for strategic alignment and problem-solving; ad hoc advisory activities as reasonably directed by Customer within the scope of the CSP.

Types of Excluded Work:

The CSP will not include work governed by a specific, pre-defined set of deliverables or outputs outlined in a statement of work.
The CSP does not include the development or deployment of custom code, or modifications to Semrush’s software platform or APIs.

Service Hours:

CSP Services are provided during mutually agreed standard business hours, excluding national/local holidays and Adobe designated holidays.

4. Excluded Services

The issues below are out of scope for the CSP:

Exclusions	Recommended path to resolution
Assistance with Semrush platform login, password resets, or account lockouts.	Contact Semrush platform support or Customer’s Semrush admin.
Incident management or support relating to Semrush platform availability, uptime, or performance.	Contact Semrush Customer Support or check the Semrush status page.
Assistance with assessing Semrush platform security or vulnerability.	Contact your Adobe Sales Named Account Executive or Customer Success Manager.
Assistance with Adobe or third-party products other than the Semrush platform.	Contact your Adobe Sales Named Account Executive or Customer Success Manager.
Development, quality assurance, or implementation of custom code on Customer’s or third-party systems.	Contact your Adobe Sales Named Account Executive or CSM to scope a separate Professional Services Sales Order.
Enhancements to core functionality of the Semrush platform.	Submit a feature request through Semrush’s standard product feedback channel.
Legal compliance auditing or validation (e.g., GDPR, HIPAA, PCI).	Not provided by the CSP.

5. Team Structure

The issues below are out of scope for the CSP:

Customer Roles
Customer Executive Sponsor (typically a CXO or VP) Drives the vision and strategy for the CSP engagement, secures organizational buy-in, and reviews progress against Customer’s objectives.
Customer Program Manager / Point of Contact Coordinates Customer’s responsibilities under the CSP, ensures the availability of Customer resources and information needed for each session, and serves as the primary point of contact with Semrush’s team.
Customer User(s) Participate in CSP sessions, provide Customer’s business context and priorities, and action the recommendations and guidance provided through the CSP.

Adobe Team
Consultant(s) Strategic advisor who reviews Customer’s current state and objectives, and coordinates the delivery of CSP Services.
CSP Advisor(s) Subject matter expert(s) who deliver CSP sessions within Customer’s monthly hour allotment. While Customer directs the topical focus of each session, CSP advisors remain under the administrative supervision and direction of Semrush at all times. The CSP advisor role does not constitute “staff augmentation” for Customer, and does not involve the provision of dedicated personnel for Customer’s internal operations.

6. General Assumptions

The Parties hereby agree that:

6.1. Existing implementations have been completed following Adobe best practices.

6.2. Customer will identify a Program Manager resource responsible for ongoing work with Adobe.

6.3. Customer’s Program Manager will coordinate Customer’s responsibilities, including if applicable: due dates, resources, and internal development for Customer’s team.

6.4. Customer resources will provide timely responses to requests from Adobe.

6.5. Customer is responsible for conducting testing of, and executing on, delivered use cases, recommendations and other guidance. Customer is responsible for making decisions regarding the election of, prioritization, sequencing and execution of activities within the CSP engagement.

6.6. As part of the Professional Services, Adobe’s consultant(s) will work under the reasonable supervision and direction of Customer. Customer will prioritize the tasks to be performed by the Adobe consultant(s). Adobe will perform the Professional Services up to the monthly hour allotment set forth in the Customer’s Tier in this Sales Order. Customer acknowledges that not all requested activities may be completed within a given month’s allotment.

6.7. Customer must provide all necessary information, resources and requirements to Adobe before Adobe commences providing the Professional Services under this engagement. If any such information, resources, requirements, or decisions to be provided by Customer are delayed, or Customer fails to meet its obligations set out in these Terms & Conditions, Adobe will not be liable or responsible for the consequences or damages caused by such delays or failure.

6.8. Customer access to CSP resources commences on the Start Date. Adobe will use commercially reasonable efforts to schedule a kickoff session within two (2) weeks of the Start Date, subject to the scheduling availability of both parties.

6.9. Adobe reserves the right to transition consulting resources assigned to this Professional Services engagement with reasonable written notice to Customer. Adobe will exercise good faith to reassign qualified consultants to this Professional Services engagement. Adobe agrees that Customer will not be invoiced for the number of hours required to perform knowledge transfer to the new resource regarding this engagement, not to exceed 40 hours per transition.

6.10. Upon conclusion of the Professional Services engagement under these Terms and Conditions, if Customer policy permits and upon Adobe’s written request, Customer agrees to provide Adobe with a reference and/or collaborate on joint marketing activities for current or prospective Adobe customers.

6.11. Any additional Professional Services purchased by the Customer are subject to the execution of a separate Sales Order.

6.12. In case of product issues reported by Customer, this information will be shared with the respective customer care support team in Adobe and resolution of such issues are outside the scope of these Terms and Conditions.

6.13. Customer must maintain an active subscription to at least one Semrush product for the duration of the CSP Subscription Term. If Customer’s underlying Semrush product subscription terminates or expires without renewal, the CSP will terminate automatically and concurrently, without further notice, unless otherwise agreed by the parties in writing. For the avoidance of doubt, fees paid for any remaining portion of the CSP Subscription Term are non-refundable upon such termination.

7. Modifications

Adobe may modify these Terms and Conditions from time to time, provided that such modifications do not materially diminish Adobe’s obligations or Customer’s rights set forth herein.

The following provisions detail Adobe’s provision of support services to an eligible entity (“Customer”) for the applicable Adobe Creative Cloud and Document Cloud On-premise Software, On-demand Services, and Managed Services (each a "Product" and collectively “Products”). These support services (or portions thereof) (“Support Services”) may have been previously referred to as Gold, Platinum, or Enterprise Support Services. More information regarding eligibility and applicability of these Support Services may be obtained by contacting Adobe Customer Care.

Adobe will provide live technical support services to individuals designated by Customer as support admins on the admin console on a 24x7x365 basis. Local language support, if offered, is available from 9:00 am through 5:00 pm Monday through Friday local time, excluding national holidays and Adobe designated holidays. Outside these hours, support is available in English language only. Upon enrollment, Adobe will provide Customer with appropriate telephone numbers to be used for support, and the support sites to be accessed for unlimited online support, depending on the geographical location of Customer and Adobe Products licensed.

Customer may request support services via remote computer access. If so requested, Customer agrees to allow Adobe permission to remotely access any and all Customer systems on which the Adobe Products depend, via an external computer controlled by Adobe, for the sole purpose of providing support services to Customer.

If available for a Product, Customer’s designated technical support contacts may schedule expert services appointments consisting of up to 30 minutes of telephone advice regarding product workflows and best practices. Customer may contact Adobe Customer Care to inquire if such appointments are available for a specific Product.

To initiate a request for support services from Adobe, Customer’s designated individual must identify the failure of the applicable Product to perform in accordance with the applicable published product documentation (“Service Request”). After receipt of a Service Request, Adobe will (a) define the priority of the Service Request, and (b) undertake reasonable efforts to acknowledge receipt of such Service Request within the identified timeframe (“Targeted Response Time”) via the same medium of communication by which the Service Request was reported.

The priority of each Service Request will be addressed as follows:

Priority	Description	Targeted Response Time
Level 1 - Critical	Problem results in extremely serious interruptions to a production system Tasks that should be executed immediately cannot be executed due to complete crash of a production system or interruptions in main functions of a production system Problem results in compromised data integrity which could result in financial losses Problem has affected or could affect entire user community	30 minutes (Service Request must be initiated telephonically)
Level 2 - Urgent	Problem results in serious interruptions to normal operations and could negatively impact an enterprise-wide installation or urgent deadlines in a production system Data processing continues but in a restricted manner and data integrity may be at risk which may cause serious interruptions to critical processes Problem hinders the deployment of an enterprise installation of a pre-production system	1 hour
Level 3 - Important	Problem causes interruptions in normal operations or minor degradation in performance Problem is attributed to malfunctioning or incorrect behavior of the Product	4 hours
Level 4 - Minor	Problem results in minimal or no interruptions to normal operations but no business impact Problem typically consists of installation and configuration inquiries	1 business day

Adobe will use reasonable efforts to acknowledge receipt of the Service Request within the Targeted Response Time. Adobe will use commercially reasonable efforts to diagnose the problem and provide a remedy that could take the form of eliminating the defect, providing updates, or demonstrating how to avoid the effects of the defect using a commercially reasonable level of effort. Despite Adobe’s exercise of reasonable efforts, not all problems may be solvable. The processing time will start from the date and time when Adobe’s Customer Care team acknowledges receipt of the Service Request. If the Service Request cannot be solved within a commercially reasonable timeframe, the Service Request may be escalated within the Adobe Customer Care organization. Customer’s designated technical contact must be available to work with Adobe Customer Care while Adobe is in the process of resolving the Service Request.

Adobe reserves the right to alter the Targeted Response Times, from time to time, using reasonable discretion but in no event may such alterations result in: (a) diminished support from the level of support described herein; (b) materially diminished obligations for Adobe; or (c) materially diminished rights of Customer. Adobe will provide Customer with 60 days prior written notice of any material changes to the Targeted Response Times identified herein.

In its sole discretion, Adobe may provide Customer with an update to a Product which may consist of code corrections, bug fixes, and minor modifications or enhancements to the Product in order to bring the Product into substantial conformity with the applicable published product documentation. Updates will only be provided to Customer for the current version of the Product. All updates are provided to Customer on a license-exchange basis. Adobe’s issuance of an update to a Product is intended as a replacement of the copy of the Product previously licensed to Customer and are not provided as additional copies.

The following provision applies to: purchases of On-premise term licenses, On-demand Services, and Managed Services and purchases of On-premise perpetual licenses, only if Customer is enrolled in a maintenance and support program. As used herein, “Upgrades” means an upgrade to a Product consisting of a new version release of the Product, or a generally available modification or enhancement to the performance or functionality of the Product that exists in the then-current release of such Product. In its sole discretion, Adobe may provide Customer with an Upgrade to a Product. All Upgrades are provided to Customer on a license-exchange basis. Adobe’s issuance of such Upgrade to a Product is intended as a replacement of the copies of the Product previously licensed to Customer and are not provided as additional copies. Copies of the Products that are replaced must be destroyed. Customer’s use of any Upgrade provided by Adobe is to be governed by the updated license use and restriction terms in the applicable end-user license agreement, if any.

Support Services for any Product is limited to the hardware, platform and operating systems detailed in the Products' applicable system requirements documentation. Adobe has the right to alter, or discontinue the manufacture and development of any of the Products and the support available for those Products, at any time in its sole discretion, provided that Adobe agrees not to discontinue Support Services for a Product during Customer’s then-current, paid for, support term, subject to the termination provisions in the applicable end-user license agreement between Customer and Adobe, or these terms and conditions. In no event will such alterations made to support during Customer’s then-current support term result in: (a) diminished support from the level of support set forth herein; (b) materially diminished obligations for Adobe; or (c) materially diminished rights of Customer. Adobe will provide Customer with sixty (60) days prior written notice of any material changes to the support services contemplated herein.

Renewal Fees

If Adobe makes renewals for support available to its customers generally, Adobe will provide Customer with a renewal notice in advance of expiration of the then-current term for support services, so that Customer can order an additional one year term for support. If Customer desires to renew, Adobe will invoice Customer for the renewal term. If Customer allows its support services on its perpetual license to the On-premise Software to lapse, Customer may be subject to additional fees, to cover the lapsed period, prior to the reinstatement of support services. If Customer elects to renew support services for an additional term following the purchase of the On-premise license, the renewal annual support fee is determined as follows: (a) for the first renewal term, the initial annual fee may be increased by three percent (3%); (b) for the second through the fourth renewal terms, the annual support fee for the immediately preceding renewal term may be increased by three percent (3%); and (c) for the fifth and subsequent renewal terms, the annual support fee will be the lesser of twenty percent (20%) of the then-current list price for the On-premise Software or the annual support fee for the immediately preceding renewal term increased by the applicable Consumer Price Index (CPI), for the twelve-month period preceding the renewal date, however, in no event shall the amount be less than the annual support fee charged for the prior year for the On-premise Software covered by the applicable renewal.

Decommissioning

If Customer has purchased multiple perpetual licenses of an On-premise Software and Customer chooses to renew support services, Customer must purchase support services on all of the perpetual licenses of the On-premise Software unless otherwise agreed by Adobe and which would be subject to Adobe’s policies on documenting decommissioned On-premise Software licenses.

Extended Support

If the version of an On-premise Software product licensed by Customer reaches end of life, Customer may elect to purchase extended support (“Extended Support”) for a maximum period of another two (2) years from the end of life date, provided that Extended Support is available for that version of the On-premise Software. The Support Lifecycle Policy identifies the availability of Extended Support and its associated cost.

Definitions

“Bank of Funds” means the total credits issued by Adobe in connection with an On-premise License.
“Commitment Period” means the total license term commitment for an On-premise License commencing upon the applicable License Term Start Date and continuing until the final License Term End Date identified for such On-premise License in the applicable Sales Order.
“On-premise License” means a term-based (but not perpetual) license to: (i) Adobe Substance 3D, and/or (ii) any Adobe Product and Service that is comprised solely of On-premise Software components and does not include access to any On-demand Services or Managed Services. For clarity, any licenses obtained through VIP are not deemed “On-premise Licenses” for purposes of this section and those VIP licenses are not eligible for this Special offer specific to On-premise Software licenses.
“Partner” means, if Customer did not pay Adobe directly, the partner that paid or pays Adobe directly for Customer’s On-premise License.
“Support Terms and Conditions” means those terms and conditions located at https://helpx.adobe.com/support/programs/support-policies-terms-conditions.html whether linked dynamically within a Sales Order or statically attached to a Sales Order.

Application

By providing notice in accordance with the “Auto-Renewal” section below, Customer may apply this “Special Offer Specific to On-premise Software Licenses” to any Sales Order for the purchase of an On-premise License(s) that incorporates by reference the Support Terms and Conditions, excluding specifically Sales Orders entered into by the U.S. Federal Government (Sales Orders with state and local governments are not excluded) and Sales Orders under which Customer or Partner, as applicable, is purchasing an On-premise License for deployment within the People’s Republic of China. If a Sales Order does not include the Support Terms and Conditions, but is otherwise not excluded as set forth in this section, Customer may still apply this “Special Provision Specific to On-premise Software Licenses” by providing Adobe notice in accordance with the “Auto-Renewal” section below.

Successive Monthly Terms

Auto-Renewal

Bank of Funds

Customer’s and, if applicable, Partner’s obligation to pay the total fees for the entire Commitment Period shall survive such termination (each remaining payment a “Surviving Payment”).

Adobe will credit any Surviving Payment made to Adobe by Customer or Partner, as applicable, after the Termination Date to the applicable Bank of Funds.

Customer or Partner, as applicable, may apply its Bank of Funds to any “net new,” separate, mutually agreeable Sales Order for Adobe Products and Services for Customer.

Customer or Partner, as applicable, may not apply its Bank of Funds toward any outstanding or upcoming payment due on a Sales Order executed prior to the applicable Termination Date.

Customer or Partner, as applicable, may not apply its Bank of Funds toward payment of any fees due on a renewal of Products and Services purchased prior to the applicable Termination Date.

Each unused Bank of Funds shall expire without any refund 120 days after the final License Term End Date for the relevant On-premise License identified in the applicable Sales Order.

Termination of any On-Premise License

For Creative Cloud Products, Support Services vary based on the version of the On-premise Software, operating systems (e.g., iOS, Android) used by Customer, and other factors. Support Services may not be available for older versions. For more information, please refer to the Creative Cloud Support Policy.

If Customer has purchased a Business Support Plan for applicable Adobe Creative Cloud and Document Cloud Products and Services* (“Business Support”) pursuant to an executed Sales Order, Adobe will provide Customer with additional or enhanced support services for eligible Adobe Products and Services as described below. These additional or enhanced services are supplementary to or replace the Support Services terms described above, when applicable. Standard terms and conditions for Support Services will apply except where they are supplemented or replaced. Adobe’s obligation to deliver Enterprise Support is limited to the applicable Adobe Products and Services for which Enterprise Support was purchased

*Applicable Adobe Creative Cloud and Document Cloud Products and Services include Adobe Creative Cloud and Adobe Document Cloud apps including Adobe Acrobat, and Acrobat Sign.  Adobe Stock is eligible for Business Support but only when licensed as part of CCE Pro. 

Escalation Management

Customer should follow standard escalation process in the admin console but may escalate Service Requests by liaising with Customer’s designated support contact (e.g., Account Support Lead). Service Request escalations, where applicable, will be managed through cross-department escalation collaborations to Adobe’s engineering, management, and support teams. Customer’s designated support contact will provide Customer with recurring reviews and updates on the escalated Service Requests.

Additional Conditions Applicable to Business Support

Customer will provide a resource contact to coordinate Customer’s responsibilities, including, if applicable, any activities, due dates, resources, and internal development for Customer’s team. If any information, resources, work requirements or decisions to be made by Customer are delayed (e.g., Customer platform owner not being available), Adobe will not be responsible for the consequences of such delays.
Customizations to Adobe Products are not in scope for Adobe support services. Customer is solely responsible for any customizations to the Adobe Product (including scripts, components, templates, etc.) and any impacts resulting from such customizations.

If Customer has purchased an Enterprise Support Plan for applicable Adobe Creative Cloud, and Document Cloud, and Stock Products and Services* (“Enterprise Support”) pursuant to an executed Sales Order, Adobe will provide Customer with additional or enhanced support services for eligible Adobe Products and Services as described below. These additional or enhanced services are supplementary to or replace the Support Services terms described above, when applicable. Standard terms and conditions for Support Services will apply except where they are supplemented or replaced. Adobe’s obligation to deliver Enterprise Support is limited to the applicable Adobe Products and Services for which Enterprise Support was purchased.

*Applicable Adobe Creative Cloud and Document Cloud Products and Services include Adobe Creative Cloud, Adobe Document Cloud (including Adobe Acrobat and Acrobat Sign), and Adobe Stock. 3rd Party Add-Ons for Sign are currently excluded from Enterprise Support eligibility.

Named Support Engineer

Adobe will provide Customer with one designated support engineer (the “NSE” or “Named Support Engineer”) that is dedicated to supporting the applicable Adobe Products and Services. The Named Support Engineer will become familiar with Customer’s solution environment and business goals to assist Customer’s receipt of Enterprise Support. From time to time, Adobe may, in its sole discretion, change the Named Support Engineer. However, Adobe will inform Customer of any changes to its Named Support Engineer. The initial assignment of Named Support Engineer is subject to a four-week scheduling lead time from the date Enterprise Support was purchased by Customer. Such lead time may be expedited but is dependent on resource availability.

Escalation Management

Customer should follow standard escalation process in the admin console but may escalate Service Requests by liaising with Customer’s designated support contact (e.g., Named Support Engineer). Service Request escalations, where applicable, will be managed through cross-department escalation collaborations to Adobe’s engineering, management, and support teams. Customer’s designated support contact will provide Customer with recurring reviews and updates on the escalated Service Requests.

Service Reviews

Adobe will provide Customer with a bi-annual review of support metrics and root cause analyses for selected critical-level service issues (limited to P1 and other mutually-selected Service Requests), which may be combined with other strategic business reviews held with Adobe.

Case Reviews

The Named Support Engineer will perform check-ins up to once per month with Customer to review any open Service Requests. In these sessions, Adobe will provide reviews of Customer’s open Service Requests to align on case description, business impact, status, priority, and next steps.

Additional Conditions Applicable to Enterprise Support

Customer will provide a resource contact to coordinate Customer’s responsibilities, including, if applicable, any activities, due dates, resources, and internal development for Customer’s team. If any information, resources, work requirements or decisions to be made by Customer are delayed (e.g., Customer platform owner not being available), Adobe will not be responsible for the consequences of such delays.
Customizations to Adobe Products are not in scope for Adobe support services. Customer is solely responsible for any customizations to the Adobe Product (including scripts, components, templates, etc.) and any impacts resulting from such customizations.

If Customer has purchased an Elite Support Plan for applicable Adobe Creative Cloud, and Document Cloud, and Stock Products and Services* (“Elite Support”) pursuant to an executed Sales Order, Adobe will provide Customer with additional or enhanced support services for eligible Adobe Products and Services as described below. These additional or enhanced services are supplementary to or replace the Support Services terms described above, when applicable. Standard terms and conditions for Support Services will apply except where they are supplemented or replaced. Adobe’s obligation to deliver Elite Support is limited to the applicable Adobe Products and Services for which Elite Support was purchased.

Named Support Engineer

Adobe will provide Customer with one designated support engineer (the “NSE” or “Named Support Engineer”) that is dedicated to supporting the applicable Adobe Products and Services. The Named Support Engineer will become familiar with Customer’s solution environment and business goals to assist Customer’s receipt of Enterprise Support. From time to time, Adobe may, in its sole discretion, change the Named Support Engineer. However, Adobe will inform Customer of any changes to its Named Support Engineer. The initial assignment of Named Support Engineer is subject to a four-week scheduling lead time from the date Elite Support was purchased by Customer. Such lead time may be expedited but is dependent on resource availability.

Escalation Management

Customer should follow standard escalation process in the admin console but may escalate Service Requests by liaising with Customer’s designated support contact (e.g., Named Support Engineer or Technical Account Manager). Service Request escalations, where applicable, will be managed through cross-department escalation collaborations to Adobe’s engineering, management, and support teams. Customer’s designated support contact will provide Customer with recurring reviews and updates on the escalated Service Requests

Service Reviews

Adobe will provide Customer with a quarterly review of support metrics and root cause analyses for selected critical-level service issues (limited to P1 and other mutually-selected Service Requests), which may be combined with other strategic business reviews held with Adobe.

Case Reviews

The Customer’s designated support contact (e.g., Named Support Engineer or Technical Account Manager) will perform check-ins up to twice per month with Customer to review any open Service Requests. In these sessions, Adobe will provide reviews of Customer’s open Service Requests to align on case description, business impact, status, priority, and next steps.

Additional Named Support Contacts

Under Elite Support, Customer shall be entitled to an expanded capacity of up to 10 Named Support Contacts per applicable Adobe Products and Services. Named Support Contacts can submit issues through all available channels and interact as needed with Adobe’s technical support team on behalf Customer. One such Named Support Contact can also be designated as Customer’s account administrator, allowing self-service updates to the list of Named Support Contacts, as well as limited permission settings, via the Adobe-provided support portal.

Technical Account Management for Elite Support

Under Elite Support, Customer will be entitled to Technical Account Manager (“TAM”) services to provide proactive guidance on the applicable Adobe Products and Services for the selected Customer business units. TAM services will be limited to the specified Adobe Products and Services and as applicable, number of Customer business units, specified in the executed Sales Order. Customer and Adobe will mutually agree on a service delivery plan at the start of the Elite Support services detailing the Products, services, Customer business units, and objectives to be addressed by TAM services. The initial assignment of a Technical Account Manager is subject to a four-week scheduling lead time from the date Elite Support was purchased by Customer. Such lead time may be expedited but is dependent on resource availability. TAM services will be available during Adobe’s regional business hours. The following are descriptions of the type of activities the TAM might perform.

Solution Review:

High-level environment review (does not include custom code).
Review solution deployment, configuration, integrations, and overall architecture.
Analyze solution capability and utilization.
Assess operational processes and procedures.
Capture current support benchmarks.
Identify risks and mitigations for solution deployment.
Establish and review standards for optimal use and best practices for solution.
Advise and guide on regular system maintenance tasks.

Roadmap Review:

Review Customer’s project roadmap.
Share Adobe solution roadmap (including EOL, key features, etc.)
Identify gaps and opportunities to make recommendations for alignment.
Capture business goals and risks for alignment.

Release Preparation and Review:

Subscribe the Customer to ongoing release notes.
Provide tailored release information based on Customer’s Product configuration and use case(s).
Review and understand release schedules.
Perform focused sessions to demonstrate new features.
Provide release impact analysis and guidance.
Review Customer release and deployment plan.

Knowledge Transfer:

Ongoing knowledge transfer from Adobe personnel to provide structured guidance and improve the capability of the Customer’s team.

Upgrade/Migration Planning:

Qualify upgrade/migration path and options.
Capture requirements for migration or solution upgrade.
Review upgrade/migration plan.
Make recommendations to assist with planned upgrade/migration.

Additional Conditions Applicable to Elite Support

Customer will provide a resource contact to coordinate Customer’s responsibilities, including, if applicable, any activities, due dates, resources, and internal development for Customer’s team. If any information, resources, work requirements or decisions to be made by Customer are delayed (e.g., Customer platform owner not being available), Adobe will not be responsible for the consequences of such delays.
Customizations to Adobe Products are not in scope for Adobe support services. Customer is solely responsible for any customizations to the Adobe Product (including scripts, components, templates, etc.) and any impacts resulting from such customizations.

Resources

Support Services for Adobe Experience Cloud purchases prior to 16 June 2022, and for Adobe Experience Cloud Premier Support Services (Business, Enterprise, and Elite)

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Additional Terms Applicable to Adobe Experience Cloud Business Support Services purchased prior to November 23, 2021

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Premier Support Services purchased prior to 27 Oct 2021

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Support services for purchases prior to 23 May 2016

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Adobe Experience Cloud Applications Support Terms (excluding Semrush)

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Adobe Creative Cloud & Document Cloud Support Terms (excluding Semrush)

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