CREATIVE GENERATIVE AI
Discover the different types of artificial intelligence (AI), how they compare to generative AI and how Adobe uses generative AI in Adobe Creative Cloud apps
For centuries humans have conceived of artificial intelligence in mythology and fiction. From Talos, the giant bronze automaton (self-operating machine) that protected the island of Crete in Greek mythology, to the spacecraft-controlling HAL in 2001: A Space Odyssey, our imaginations have been captured by the idea of intelligent machines created by humans.
Now AI technology is part of everyday life, analysing data, making predictions and boosting productivity. Most recently, in the form of generative AI, it’s helping us to create art.
Artificial intelligence is the simulation of human intelligence by a machine. Despite ancient mythologising and centuries of efforts to create machines that could act like humans, the first true example of machine learning came in 1951 when a checkers programme at the University of Manchester learnt how to play well enough to beat human players. This was the earliest form of game AI.
Today, AI is everywhere, especially in our phones and mobile apps, where it performs common tasks like facial recognition, speech recognition, spam filtering, grammar suggestions and language translation.
Generative AI is a subset of narrow AI, but it offers a broad range of possibilities for creators of all kinds of content. Trained on enormous datasets, generative AI recognises patterns in that data and draws conclusions about what it’s learnt. Then it can take a text description and apply that machine learning to create new patterns and produce something new.
Part of what makes generative AI so exciting is how easy it is to use. By typing a simple text prompt into a field, you can get near-immediate results. Plus, there are so many ways generative AI can help with tasks big and small.
Web developers use it to fix bugs in computer code. Companies use it for customer service chatbots. Scientists use it for diagnostics and research. Teachers, writers, artists and musicians all use it to brainstorm and quickly try out new ideas.
AI generators like Adobe Firefly can turn a text prompt into an image. They have a wide range of uses for artists, content creators and marketers. Trained on hundreds of millions of images and captions, AI image generators give anyone the power to describe what they want and quickly generate a new image based on a text description.
Artists and designers can use this technology to brainstorm new ideas and try new ways of imagining their work without devoting hours to each iteration. Marketers and independent content creators can produce beautiful images quickly even if they aren’t experienced artists.
Text-to-image prompt: ultra hd, a kangaroo skydiving
Right now you can use Adobe Firefly as an AI image generator to turn text into images, create text effects, add or subtract elements in your own images and create new colour variations in vector artwork. But Firefly is also embedded in Adobe Creative Cloud apps like Photoshop and Illustrator, giving creators the power to transform their images quickly and then use precision tools that have been around for years to make generated content fit seamlessly with their own.
Soon you may be able to generate customised vectors, brushes and textures from text prompts, change the weather in a video with a few words or turn a 3D design into a photorealistic image. With existing features and those to come, creators of all abilities will be able to expand on their natural creativity and bring any vision to life.
Use generative AI and simple prompts to create the highest-quality output - images, text effects, colour palettes and more.
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