Adobe Presents D&AD.

Join us for an exclusive series of discussions, debates and live talks on creative excellence.

Discover what makes this year’s D&AD award-winning work worthy and learn from some of the best talent with our D&AD Festival keynotes.

Gain valuable insights
as we explore creativity.


How did the idea come about? Why did the judges choose it?
What makes creative work stand out?


We’ll cover all of this and more as we dive deep into the D&AD Awards 2020. Tune in for live Q&As with the judges and be inspired with our ‘Behind the work’ sessions.

Insight Session: Impact.

Members of the D&AD Impact Council discuss their favourite Pencil-winning work – the ones that they believe go above and beyond commercial success.

In conversation with Kwame Taylor-Hayford.

D&AD Jury President and Kin Co-Founder, Kwame discusses the value of creativity in solving social, environmental and economic problems.

Behind the Work: The Tampon Book.

Find out how Scholz & Friends’ unconventional idea to leverage a legal loophole became a reality that didn’t just turn a few pages, but rewrote the law. 

Insight Session: Craft.

An inspiring idea needs brilliant craft. From direction to sound design, casting to editing, D&AD Awards judges convene to review craft excellence from the past year and discuss the future of craft disciplines in these socially distanced times.

In conversation with Simon Griesser.

D&AD Jury President and Salon Alpin Director, Simon Griesser, discusses the year's Pencil-winning animation, components of craft excellence and factors influencing the future of the discipline with Le Cube partner and Final Frontier Executive Producer Gustavo Karam.

Behind the Work: Crocodile Inside.

Crocodile Inside's Director and Executive Producer take us into the making of one of the year's iconic films, revealing how the production brings to life a couple's tension explored through the physical manifestation of an apartment nearly cracking to the brink of no return. 

Insight Session: Advertising.

Supercharge your storytelling with insights from the best advertising of the year. D&AD judges convene to share their favourite pieces of work from D&AD Awards and reveal what it takes to turn your campaigns from good to great.

In conversation with Mónica Moro.

D&AD Press & Outdoor Jury President and Chief Creative Officer of McCann Spain, Mónica Moro, discusses the year’s best press and poster advertising, the latest trends and technologies impacting the category, and how to make award-winning work.

Behind the Work: The Illegal Blood Bank.

One in four of us will depend on donated blood to stay alive, yet an outdated, discriminatory law bans millions of pints from being collected. Until now. We speak to the creatives behind The Illegal Blood Bank to find out how their awareness-driving campaign, using real human blood, pressured the government to change the law. 

Insight Session: Writing.

From scripts to screenplays, ads to branding, podcasts to packaging, D&AD writing judges discuss and debate this year’s Pencil-winning words, and, in an era of fast culture and consumption, why writing’s role in creative excellence is more important than ever.

In conversation with Debbi Vandeven / Experiential.

Is it the end of the world as we know it? Or is it a brave new world? D&AD Jury President Debbi Vandeven talks Experiential excellence from D&AD Awards judging, and looks ahead to the future of technology-led experiences, live streams, and augmented realities.

Behind the Work: Moldy Whopper.

Burger King CMO, Fernando Machado, shares the five-year journey to capture 35 days in the life of the Whopper, with mold an unusual ingredient for your burger of choice. The PR storm and sweeping Yellow Pencil result makes us think perhaps he was onto something. 

Insight Session: Design Transformation.

Design thinking drives commercial, social and cultural change, leading to the transformation of existing behaviours, and the creation of new ones. In this panel, D&AD judges discuss design’s transformative power and the work that stood out in this year’s awards.

In conversation with Yasu Sasaki, Digital.

 Yasu Sasaki, Head of Digital Creative and Executive Creative Director at Dentsu Inc., discusses brilliant work in Digital, trends and themes from this year’s Pencil winners and insights from D&AD judging to help you achieve digital creative excellence.

Behind the Work: History Blocks.

This isn’t a game. Hundreds of monuments are in danger of irreversible eradication. Africa’s creative team saw Minecraft as the virtual world that could save them, rebuilding endangered and destroyed heritage sites, preserving cultural legacies from total erasure. 

Insight Session: Culture.

 Judges from the D&AD Awards Culture categories discuss the year’s best music videos and branded content, sharing insights from D&AD judging on what it takes to achieve creative excellence and unpacking emerging trends in brand storytelling and experience.

In conversation with Fura Johannesdottir, Digital Design.

Fura Johannesdottir, Chief Design Officer at Huge and D&AD Digital Design Judge, shares the year’s best technology-based design, service design and digital products, discussing the meaning of excellence in digital design and the trends that are shaping the discipline.

Behind the Work: DEMO Festival.

The inaugural DEMO Festival showcased the finest motion work by studios, designers, emerging talent and academies for 24 hours on 80 digital screens at Amsterdam Central Station. From concept to creative coding, discover how the Studio Dumbar creative team brought this revolutionary festival to life through dynamic motion design branding. 

Insight Session: Design.

D&AD Design Judges discuss Pencil-winning projects that caught their attention this year, reveal insights into the debates that took place during judging on what makes good design, and look at where design is headed, and how we can really tell whether design is working.

In conversation with with Tosh Hall, Branding.

From hundreds of submissions, only four Yellow Pencils. Tosh Hall, Global Chief Creative Officer at Jones Knowles Ritchie and D&AD Branding Jury President, looks at the year in branding and shares insights into the judging process for the world’s toughest award to win.

In conversation with with Sara Dunlop, Direction.

Apple took the top prize not once, but twice, for Direction at D&AD Awards. Hogging the spotlight or true creative brilliance? Jury President, Sara Dunlop, shares the inside scoop and answers your burning questions on what it takes to sweep the judges clean off their feet.

In conversation with with PJ Pereira / Entertainment.

PJ Pereira, Creative Chairman at Pereira O’Dell and Jury President of Entertainment at D&AD Awards, reviews the year’s best storytelling, from fiction films to immersive experiences, shares insights from D&AD judging and reveals branded content trends to inspire your creativity.

In conversation with Maurizio Von Trapp / Music Videos.

Academy Films’ Maurizio Von Trapp shares the boundary breaking music videos of the past year, discusses the trends shaping this moving medium, beloved by creatives, crafts people and designers alike, and answers your questions on music video mastery.

In conversation with Kevin Timon Hill.

Featuring rarely seen content, Kevin Timon Hill will discuss the challenges and craft of Art Direction for puppets on the Netflix reboot of Jim Henson's cult masterpiece Dark Crystal: Age of Resistance and working with legendary auteur Wes Anderson on the acclaimed Isle of Dogs.

In conversation with Caroline Pay.

Over the past decade, the conversation around well-being and mindfulness has firmly planted itself into culture, leading to a proliferation of apps designed to help us focus, switch off or reclaim a sense of perspective. Why and how Headspace invented a category, how have they evolved over the past decade to remain relevant, go beyond meditation and continue to fulfil their mission to improve the health and happiness of the world.

Insight Session: Impact.

Members of the D&AD Impact Council discuss their favourite Pencil-winning work – the ones that they believe go above and beyond commercial success.

Insight Session: Craft.

An inspiring idea needs brilliant craft. From direction to sound design, casting to editing, D&AD Awards judges convene to review craft excellence from the past year and discuss the future of craft disciplines in these socially distanced times.

Insight Session: Advertising.

Supercharge your storytelling with insights from the best advertising of the year. D&AD judges convene to share their favourite pieces of work from D&AD Awards and reveal what it takes to turn your campaigns from good to great.

Insight Session: Writing.

From scripts to screenplays, ads to branding, podcasts to packaging, D&AD writing judges discuss and debate this year’s Pencil-winning words, and, in an era of fast culture and consumption, why writing’s role in creative excellence is more important than ever.

Insight Session: Design Transformation.

Design thinking drives commercial, social and cultural change, leading to the transformation of existing behaviours, and the creation of new ones. In this panel, D&AD judges discuss design’s transformative power and the work that stood out in this year’s awards.

Insight Session: Culture.

 Judges from the D&AD Awards Culture categories discuss the year’s best music videos and branded content, sharing insights from D&AD judging on what it takes to achieve creative excellence and unpacking emerging trends in brand storytelling and experience.

Insight Session: Design.

D&AD Design Judges discuss Pencil-winning projects that caught their attention this year, reveal insights into the debates that took place during judging on what makes good design, and look at where design is headed, and how we can really tell whether design is working.

In conversation with Kwame Taylor-Hayford.

D&AD Jury President and Kin Co-Founder, Kwame discusses the value of creativity in solving social, environmental and economic problems.

In conversation with Simon Griesser.

D&AD Jury President and Salon Alpin Director, Simon Griesser, discusses the year's Pencil-winning animation, components of craft excellence and factors influencing the future of the discipline with Le Cube partner and Final Frontier Executive Producer Gustavo Karam.

In conversation with Mónica Moro.

D&AD Press & Outdoor Jury President and Chief Creative Officer of McCann Spain, Mónica Moro, discusses the year’s best press and poster advertising, the latest trends and technologies impacting the category, and how to make award-winning work.

In conversation with Debbi Vandeven / Experiential.

Is it the end of the world as we know it? Or is it a brave new world? D&AD Jury President Debbi Vandeven talks Experiential excellence from D&AD Awards judging, and looks ahead to the future of technology-led experiences, live streams, and augmented realities.

In conversation with Yasu Sasaki, Digital.

 Yasu Sasaki, Head of Digital Creative and Executive Creative Director at Dentsu Inc., discusses brilliant work in Digital, trends and themes from this year’s Pencil winners and insights from D&AD judging to help you achieve digital creative excellence.

In conversation with Fura Johannesdottir, Digital Design.

Fura Johannesdottir, Chief Design Officer at Huge and D&AD Digital Design Judge, shares the year’s best technology-based design, service design and digital products, discussing the meaning of excellence in digital design and the trends that are shaping the discipline.

In conversation with with Tosh Hall, Branding.

From hundreds of submissions, only four Yellow Pencils. Tosh Hall, Global Chief Creative Officer at Jones Knowles Ritchie and D&AD Branding Jury President, looks at the year in branding and shares insights into the judging process for the world’s toughest award to win.

In conversation with with Sara Dunlop, Direction.

Apple took the top prize not once, but twice, for Direction at D&AD Awards. Hogging the spotlight or true creative brilliance? Jury President, Sara Dunlop, shares the inside scoop and answers your burning questions on what it takes to sweep the judges clean off their feet.

In conversation with with PJ Pereira / Entertainment.

PJ Pereira, Creative Chairman at Pereira O’Dell and Jury President of Entertainment at D&AD Awards, reviews the year’s best storytelling, from fiction films to immersive experiences, shares insights from D&AD judging and reveals branded content trends to inspire your creativity.

In conversation with Maurizio Von Trapp / Music Videos.

Academy Films’ Maurizio Von Trapp shares the boundary breaking music videos of the past year, discusses the trends shaping this moving medium, beloved by creatives, crafts people and designers alike, and answers your questions on music video mastery.

Behind the Work: The Tampon Book.

Find out how Scholz & Friends’ unconventional idea to leverage a legal loophole became a reality that didn’t just turn a few pages, but rewrote the law. 

Behind the Work: Crocodile Inside.

Crocodile Inside's Director and Executive Producer take us into the making of one of the year's iconic films, revealing how the production brings to life a couple's tension explored through the physical manifestation of an apartment nearly cracking to the brink of no return. 

Behind the Work: The Illegal Blood Bank.

One in four of us will depend on donated blood to stay alive, yet an outdated, discriminatory law bans millions of pints from being collected. Until now. We speak to the creatives behind The Illegal Blood Bank to find out how their awareness-driving campaign, using real human blood, pressured the government to change the law. 

Behind the Work: Moldy Whopper.

Burger King CMO, Fernando Machado, shares the five-year journey to capture 35 days in the life of the Whopper, with mold an unusual ingredient for your burger of choice. The PR storm and sweeping Yellow Pencil result makes us think perhaps he was onto something. 

Behind the Work: History Blocks.

This isn’t a game. Hundreds of monuments are in danger of irreversible eradication. Africa’s creative team saw Minecraft as the virtual world that could save them, rebuilding endangered and destroyed heritage sites, preserving cultural legacies from total erasure. 

Behind the Work: DEMO Festival.

The inaugural DEMO Festival showcased the finest motion work by studios, designers, emerging talent and academies for 24 hours on 80 digital screens at Amsterdam Central Station. From concept to creative coding, discover how the Studio Dumbar creative team brought this revolutionary festival to life through dynamic motion design branding. 

In conversation with Caroline Pay.

Over the past decade, the conversation around well-being and mindfulness has firmly planted itself into culture, leading to a proliferation of apps designed to help us focus, switch off or reclaim a sense of perspective. Why and how Headspace invented a category, how have they evolved over the past decade to remain relevant, go beyond meditation and continue to fulfil their mission to improve the health and happiness of the world.

In conversation with Kevin Timon Hill.

Featuring rarely seen content, Kevin Timon Hill will discuss the challenges and craft of Art Direction for puppets on the Netflix reboot of Jim Henson's cult masterpiece Dark Crystal: Age of Resistance and working with legendary auteur Wes Anderson on the acclaimed Isle of Dogs.

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