6. Stay in sync on tight deadlines.
Communication and the right tools are vital to meeting tight deadlines. Many video production teams today are working remotely, and meeting deadlines working across different locations and time zones can present significant challenges. If a team can’t get timely feedback on dailies, reshooting can cost timeline and budget issues for the team and client. For example, aerial photography specialists at V/SPEED had one chance to capture live footage from inside of a tornado. Mike Knockenhauer, executive producer at V/SPEED, says, “We were able to upload extremely high-quality proxies over cellular networks and get feedback on [them] instantly” to ensure they got the right shots in real time.
7. Use feedback tools to help avoid confusion.
Gather client feedback iteratively to avoid confusion, keep the client up-to-date on progress, and save time. Consistent client involvement in feedback loops creates a learning culture for your creatives and client stakeholders alike. BLOCK and TACKLE, a NY-based creative studio, leveraged a cloud-based review platform to capture and resolve client feedback. “Being able to share timecode-specific comments with our clients and mark them as ‘resolved’ helped put them at ease and ensured that everyone was on the same page,” says Adam Gault, a B&T founder and creative director.
8. Build confidence with secure technology.
Use protective measures such as password-protected links and watermarks to route files securely as they move back and forth between the internal team and the client. For enterprise clients, collaboration and security go hand-in-hand. When companies are developing videos for new products or campaigns, security is a top priority. Knowing their intellectual property is secure in the hands of the agency’s team will build client confidence. For example, digital creative agency Elastique relied on digital video watermarking when working with BMW on design for a tradeshow launch. “We’re very strong on security for pre-series vehicles,” says Leonie Hohbach from BMW. “It would be a disaster if a vehicle design were leaked before it was communicated out by us.”
9. Work faster with cloud-based tools.
Bringing stakeholders into the conversation at the right moment is critical and will help establish a frictionless workflow for your creative and client teams to work at a more efficient pace from concept to delivery. “If it’s too soon, the client may not understand your vision. If you bring them in too late, it will become more difficult to make comprehensive changes quickly. The ability to collaborate with everyone in a cloud-based platform provides a centralized forum to discuss creative or technical issues,” says Gossen. The flow of communication prevents confusion and saves time for the production team.
10. Use cutting-edge tools for the best product delivery.
Use modern technology that can help your team deliver on your best and most ambitious creative concepts for clients. Untold Studios had firsthand experience using groundbreaking cloud-based collaboration technology for a John Lewis & Partners holiday ad. Head of operations Tom Walter notes, “We deployed next-generation technology throughout our workflows to create transformational experiences where content can be personalized in order to make unique connections with the audience.”
The right mix of relationship building, processes and communication, and technology can help your video team collaborate more effectively, both internally and with client stakeholders.