Even before the COVID-19 pandemic, many creative teams had become accustomed to working virtually, taking advantage of cloud-based collaboration tools to work across geographic boundaries and time zones. But in a world where remote work has become the norm, creative teams are now faced with the added challenge of how to collaborate effectively when meeting in person isn’t possible — even for team members who live within the same radius.
According to a Gartner study, 80% of company leaders plan to allow part-time remote work after the pandemic and 47% will allow full-time remote work for the foreseeable future — so creative teams likely will continue to navigate the review process in a hybrid environment. Though remote creative reviews are often hard to manage because of numerous comments from different stakeholders, they can be seamless and even energize creativity and collaboration if your team has the right tools.
If you don’t know where to start, here are five tips for better remote creative reviews.
1. Stick to one channel.
An effective creative process requires team members to operate from the same playbook and use the same nomenclature. Using consistent tools and technology across the team is the foundation for this.
To improve collaboration, adopt a single tool that allows your team to share creative assets and files in one place. It should also automatically save previous versions, centralize comments, and allow stakeholders to share their feedback on work that’s in progress. That way, your team doesn’t have to send multiple copies of an asset for review, and can streamline workflows to save time.