3. Save important conversations for team meetings.
Collaborating as a team also means communicating as a team.
Numerous side conversations about an asset under review can lead to confusion and delays, as some team members miss directional guidance that could accelerate the review process and get you closer to a finished product.
Instead of having team members communicate about work one-on-one, schedule a team meeting after everyone has had time to review the asset. “If you have a huddle to review things, that's a good opportunity for everyone at that moment to address whatever needs to be addressed, because then you’ll get to a conclusion,” Pearson says.
He adds that even in a remote environment, face-to-face and verbal communication are vital. While some team members may prefer to communicate via email, important information can get lost in an email thread — or lost in translation — so “it's critical to have face-to-face time, even if it’s just on Zoom.”
4. Set clear deadlines.
Set a clear timeline for reviews and don’t push back any deadlines until every single person involved in the project finds the time to review a specific deliverable.
“The buck stops with us and if a client doesn't review an asset within the time period, the consequence can be that everything gets delayed,” Pearson says.
Using cloud-based collaboration tools that send automatic reminders can help stakeholders stick to deadlines. A nudge via email or phone from someone on your team may help to hold them accountable, too.
5. Go deeper with feedback.
Don’t limit feedback to edits and fixes. Instead, encourage team members to build on each other’s work and contribute new creative ideas.
You can use collaborative tools to your advantage. Consider breakout rooms during team meetings where stakeholders from diverse disciplines participate in a 10 to 15 minute brainstorming session. This can be really beneficial for crowdsourcing ideas during the planning stages of a campaign or project. If your team has web-conference fatigue, give them a framework for the review process and provide specific guidance about the type of feedback that would be most helpful.
Collaboration often spurs creativity, so facilitating a real-time exchange of ideas or providing feedback parameters can help your team offer suggestions that extend beyond basic typography or colour palette changes.