Lucy Werner learned early that great experiences live in the details. From her first job curating luxury travel guides to running her own business, she’s seen how small touches can transform how people feel.

Today, she brings that same care to personal branding. For Lucy, going one better means designing for where you are now, not where you started. It’s about finding small, lasting assets that keep your story alive. And it’s about refining every detail – from the fonts you use to the sound of your voice—so your audience feels cared for.

Like a boutique hotel that remembers your name, Lucy believes every brand can leave a personal imprint through the 1% moments that add up to something unforgettable.

Your brand should evolve with you. Watch as Lucy shows how to make your designs reflect where you are now, not where you started.

Try it now:

In the Editor, open your brand kit from Brands on the left panel, where you can add fonts, your own colour palette, and your logo, making it so easy to keep your brand consistent across any assets you create.

Explore new font pairings that match your tone: something bold for clarity, something handwritten or softer for personality. Add them to your brand kit so they’re ready when you next create a new post, logo, or newsletter header.

Small updates like these keep your visuals feeling fresh and personal. Over time, they become the quiet signature of your brand.

Even the best ideas lose impact when the sound isn’t right. Watch as Lucy shows how to fix noisy audio and make your videos sound clear and professional.

Try it now:

In Home or Editor, upload your chosen video, and then select Edit from the video menu. Select Enhance Speech to remove background noise and echo, then listen to the before-and-after preview. Adjust until your voice sounds natural and crisp.

Clear audio builds trust. It’s a simple step that makes your content feel polished and easy to watch.

The best assets aren’t always new.

Watch as Lucy transforms a simple photo from her camera roll into an eye-catching GIF that adds personality wherever your brand shows up.

Try it now:

From the Adobe Express Home, under Quick Editing Tools select Convert to GIF, and upload your live photo or video.

Crop it, remove the background, then download and save your new GIF.

Add it to your brand kit so it’s ready to use whenever inspiration strikes. Your branded GIF can do more than you think - drop it into social posts, Stories, Reels, presentations, newsletters, or even pitch decks to keep your content consistent, expressive, and dynamic.

A single GIF can go a long way — a small asset with a big personality.